Tips for Custom Real Estate Business Card Designs
For this set of tips, our subject is an imaginary realtor with a new www domain, and they need a custom website design plus full color real estate business cards for their agents. A logo and card design are the first priority.
However, plan your website content first to allow a consistent presentation on your real estate business card. A summary of the site text content can be emailed to the designer along with graphics. With your logo and market identity established in print, you have the basics for your website design later. The look on your card should match your website when prospects begin to visit your site.
Photo business cards for real estate are very popular. A successful image for your company often depends on making a favorable first impression in print and online. Cards limit the amount you can say, so using a photograph of the realtor and perhaps a nice new home helps tell your story without much text.
As you gather text and graphic content for your website and card, consider the following advice:
1. Website real estate photos can be low resolution, so most photos are okay (20K to 50K).
2. Printed realtor business cards need high resolution photos (200K or more).
3. Text content should be typed in a word processor which may be copied into an email using CTRL-C (copy) and then CTRL-V (paste).
Note: It is always better to provide high resolution versions of your logo and photographs when available. Your designer can create 96 dpi graphics for your website, and use the originals at 300 dpi for printed materials like your card.
Finally, once you have the first card approved, new cards should be less expensive as you add realtors because the basic artwork is done. My real estate clients save 33% to 50% on subsequent designs for multiple agents. Most graphic artists will discount future orders, also. Visit my business card gallery and custom website design gallery to see examples of my work.
Comments and questions about websites, graphic art, or small business advice are welcome.
TAGS: small business advice business cards card examples gallery real estate realtor
However, plan your website content first to allow a consistent presentation on your real estate business card. A summary of the site text content can be emailed to the designer along with graphics. With your logo and market identity established in print, you have the basics for your website design later. The look on your card should match your website when prospects begin to visit your site.
Photo business cards for real estate are very popular. A successful image for your company often depends on making a favorable first impression in print and online. Cards limit the amount you can say, so using a photograph of the realtor and perhaps a nice new home helps tell your story without much text.
As you gather text and graphic content for your website and card, consider the following advice:
1. Website real estate photos can be low resolution, so most photos are okay (20K to 50K).
2. Printed realtor business cards need high resolution photos (200K or more).
3. Text content should be typed in a word processor which may be copied into an email using CTRL-C (copy) and then CTRL-V (paste).
Note: It is always better to provide high resolution versions of your logo and photographs when available. Your designer can create 96 dpi graphics for your website, and use the originals at 300 dpi for printed materials like your card.
Finally, once you have the first card approved, new cards should be less expensive as you add realtors because the basic artwork is done. My real estate clients save 33% to 50% on subsequent designs for multiple agents. Most graphic artists will discount future orders, also. Visit my business card gallery and custom website design gallery to see examples of my work.
Comments and questions about websites, graphic art, or small business advice are welcome.
TAGS: small business advice business cards card examples gallery real estate realtor
Jim Degerstrom 
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