4 Tips for Getting Noticed by Google
It's time for some feedback based on small business client comments about Google, and search engines in general. After 10 years designing custom websites, I realize that most customers still wonder about getting noticed by Google.
Here are 4 things that can make a difference:
1. Aging: Any new site must endure a probationary period before being taken seriously by search engines. Do not expect your new website to achieve instant fame in days, or weeks. It usually takes months because many sites are here and gone quickly, so only time proves your website is online for the long haul.
2. Domain Term: Having a www domain registration for one year is less than ideal considering today's pricing at less than $10 a year for a domain name. My recommendation is 2-5 years, or 10 years if it fits your budget. Long term registration confirms your intentions to be online well into the future and taken seriously.
3. Content: Sites should be designed for visitors, not search engines. Yes, there are techniques to improve ranking, but over optimizing a site may ruin the visitor's experience. In most cases, sites less than 5 pages may not be considered adequate coverage for any given subject.
4. Fresh content - Adding new content, and often, gives search engines a reason to return to your site more often. Your value in the internet community will be graded by your ongoing development of information or products for the benefit of your visitors.
Are there more? Certainly more can be done to optimize a site for your prospects which in turn improves your chances for getting noticed by Google.
I am releasing a how-to ebook soon on small business website self-promotion. The guide provides free resources and advice for promoting your website in just 30 minutes a day. Email me from my main site if you have any questions, or want to reserve a free preview copy of the book.
TAGS: small business advice search engines website promotion domain registration
Here are 4 things that can make a difference:
1. Aging: Any new site must endure a probationary period before being taken seriously by search engines. Do not expect your new website to achieve instant fame in days, or weeks. It usually takes months because many sites are here and gone quickly, so only time proves your website is online for the long haul.
2. Domain Term: Having a www domain registration for one year is less than ideal considering today's pricing at less than $10 a year for a domain name. My recommendation is 2-5 years, or 10 years if it fits your budget. Long term registration confirms your intentions to be online well into the future and taken seriously.
3. Content: Sites should be designed for visitors, not search engines. Yes, there are techniques to improve ranking, but over optimizing a site may ruin the visitor's experience. In most cases, sites less than 5 pages may not be considered adequate coverage for any given subject.
4. Fresh content - Adding new content, and often, gives search engines a reason to return to your site more often. Your value in the internet community will be graded by your ongoing development of information or products for the benefit of your visitors.
Are there more? Certainly more can be done to optimize a site for your prospects which in turn improves your chances for getting noticed by Google.
I am releasing a how-to ebook soon on small business website self-promotion. The guide provides free resources and advice for promoting your website in just 30 minutes a day. Email me from my main site if you have any questions, or want to reserve a free preview copy of the book.
TAGS: small business advice search engines website promotion domain registration
Jim Degerstrom 
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