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Thursday, February 15, 2007

Custom Door Hanger Artwork Advice

Real estate agents frequently order custom door hangers, and the most popular are 3" x 8" with full color on both sides and a precut door knob hole. Here are some tips and advice to consider before ordering.

The best way to comparison shop is look at total cost for artwork and printing because most printers have minimums including setup costs. Quality is important, also. Some clients have reported problems from other sources because the ink smudged just rubbing the door hanger or streaked from moisture.

Be sure to ask up front about quality, and always ask for the artwork. I create custom designs, and unlike some sources, you keep the artwork, so you are free to shop around for printing. Each month new clients ask about recreating an advertising piece because their designer moved or went out of business. Having your artwork protects you in the future when you need to reorder.

My recommended source for printing has a 5000 piece minimum, so shop around to get your best price. Here's a price guide for custom door hangers, so you may compare sources.

Artwork paid to me is $75 and then printing and die cut paid to the printer is $300 plus tax and freight. You may want pricing from other sources for smaller quantities. Be careful because most printers quote the price of printing PLUS the die cut. My recommended source does that, too; however, the $300 (plus approx. $30 for tax and freight) includes the die cut. Perhaps your total cost makes buying a higher quantity a better choice if you only want 500 or 1000.

I look forward to helping you. View examples of custom door hangers here. Let me know if you have any questions.

handwritten signature of Jim Degerstrom

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