Learn Press Release Basics for Small Business

Press releases for small business owners in print or online are another method for promoting your company on a limited budget. Learn how to feature your business in press releases and announce newsworthy events that will benefit the readers. Here's a sample format and some suggested sources to promote your business online.

Advice and tips are given within the press release form.

= = = Beginning of Format for Your Press Release = = =

FOR IMMEDIATE RELEASE:
Contact:
The Contact Person
Your Company Name
Telephone: (insert phone number)
Fax: (insert fax number)
Email: (contact's email eddress)
Website: (company website address)

Headline (Use keywords about this "news")

City, State, Date — (First Paragraph, Use keywords in first sentence, also) Include the 5 W's for news reports: who, what, where, when and why.

(Additional paragraphs)
Focus on facts and the benefits of your unique product or service, and not the features, plus quantify your information with numbers, statistics, or percentages. Examples or testimonials of how your company provided benefits to end users may be appropriate, also.

= = = Ending of Format for Your Press Release = = =

Here are links to 5 sites that distribute press releases on the internet at no charge. View actual releases for ideas as you visit these websites.

www.24-7pressrelease.com/
www.free-press-release.com/
www.i-newswire.com/
www.pr.com/press-releases
www.prfree.com/
www.prleap.com/

With experience, you may want to investigate paid services, also. Let me know how this works for you.



TAGS: small business advice small business resources press releases