Photographs used for business cards or other printed marketing materials will display differently on your computer screen compared to the actual printed piece. This photograph shows the original screen view (left) of palm trees and the sky, and then a simulation of the same photo when printed (right) in a 4-color professional process.

Colors will be vivid, but the 4 color process will make them appear duller and usually darker than the original.

Graphic artists have tricks to improve the finished work. Begin with a quality photograph. Enhancing brightness to offset the difference from the screen view to your printed business card is another. Questions or comments are welcome.