Here’s a summary list of 7 sales tips for small business owners from a recently published advice article. You know the value of what you offer, so how do you convince a prospective customer? Understanding the psychology of what happens during the sales process requires empathy. Read the full article with sales tips here. Details are given on each of the following:

Tip #1: People buy based on emotion more often than reason.

Tip #2: People will buy from someone they trust.

Tip #3: People are not looking just at you.

Tip #4: People will open up if given a chance.

Tip #5: People are usually sold before you ask for the order.

Tip #6: People will forgive mistakes if you remain honest.

Tip #7: People will not forgive a dishonest salesperson.

In conclusion, the value of placing what your customer wants, or needs, ahead of your sales quota or personal interests will help you succeed. Repeat sales depend on a business relationship where you care about your customers. Adapt your thinking to solving problems instead of selling something. The best salespersons are still those who are good listeners.