Trifold Brochure Photo Advice

Learn why your website photographs may not be acceptable for professional printing of trifold brochures and other marketing materials like a business card or flyer. Any picture viewed on a computer monitor may look great on an illuminated screen, but they are usually low resolution and unsuitable for printing on paper. The file size online is small and low resolution (72 dpi or 96 dpi) and needs to be large (300 dpi).

Here is a comparison of a photograph intended for a client's website showing why it would not be suitable for their trifold brochure.



The online version will look great (inset), yet the enlarged version is very fuzzy which will be unsuitable for printed materials. Zoom in 500% to test yours or use the following advice.

As a guide, most photographs for print need to be at least 1 megabyte (1000KB) file size. Check yours as you view the "size" column under the directory in your My Documents folders. Photos from your website can be 5KB to 50KB and look great. Better quality is required for print advertising.

View examples of printed material with photographs including trifold brochures, full color business cards, and post cards or flyers on my main site.



TAGS: advice trifold brochures printing photographs