Integrating Your Small Business Blog

For a small business blog, the template and control panel with automatic uploading makes adding fresh content to your main website easy. Where you choose to host determines how your content is integrated into your site. This can be a critical decision when part of your goal is search engine optimization.

Here are 3 common methods for hosting your newly created blog content.

1. Free hosting by the blog service provider. Blogger by Google, WordPress and TypePad are well known.
2. Setup a sub domain of your main www domain which replaces the www with "blog" in your web address.
3. Setup a subfolder "blog" below the root directory so the address would be your www domain plus /blog.

My choice is #3. The subfolder of your main site entitled "blog" creates a longer www name, but the disadvantage is minimal. The major advantage is your content is no longer remote or separate from your domain. When search engines visit your site to index content having the blog content in a subfolder means it is indexed as part of your main site.

With the other methods, if your original website was launched and never changed, it remains stale. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review blog that grows and grows.

This post is an excerpt from a published article I wrote. Read the full article for integrating your blog here.



TAGS: small business advice small business blog advice articles blog