Small Business Website Quality Tests
Resources for testing the quality of your small business website are available online, and they're free. The first test can be done while visiting your home page. In the upper right of your browser are 3 square buttons including the left one with underscore to minimize the page, the "x" on the right to close the page, and the middle one which you will use for this first test. Owners with a small monitor in 800x600 can skip this test.
Clicking the middle button will simulate what people with older computers see when they visit your website. If you were met with a surprise and everything fell apart or got scrambled, discuss cross browser and monitor size compatibility with the site designer. People with older computers and small monitors should experience your site the way you intended.
The next 5 tests utilize free online resources from websites that will test your site instantly. Follow the links and type your www domain address in the appropriate box and follow instructions to see results on these tests:
View what search engines see to simulate the text found by search engines to index your site. Search crawlers cannot view graphics, so the text in the code is what they use to determine the importance, theme, and value of your website.
Checking valid code to W3C will allow you to test your website for proper HTML and identify errors or warnings that should be fixed. Some sites require scripts from external sources that may be beyond the control of your website designer.
Test website accessibility here to see if your site passes the needs of handicapped people viewing your web pages. Persons with disabilities use screen readers and voice synthesizers that "read" your content, plus other special devices.
The page rank prediction tool provides an estimate of the future rating of your website from 1-10 in ranking by Google. This is an estimate only. Most small business websites will be in the 0-5 range, and new numbers are updated every few months.
The URL trends report summarizes your pagerank, plus gives added statistics about major links to your site. Information about your page description, original date created if known, and other details are included, also. Report info is updated monthly.
Use these resources to check and then track your website performance. These factors may or may not be important to you, and certainly older site designs would not be expected to pass all tests. If you fail any or have questions about the importance, discuss them openly with your web developer to evaluate the cost of upgrading your site.
TAGS: small business advice website design small business resources quality
Clicking the middle button will simulate what people with older computers see when they visit your website. If you were met with a surprise and everything fell apart or got scrambled, discuss cross browser and monitor size compatibility with the site designer. People with older computers and small monitors should experience your site the way you intended.
The next 5 tests utilize free online resources from websites that will test your site instantly. Follow the links and type your www domain address in the appropriate box and follow instructions to see results on these tests:
View what search engines see to simulate the text found by search engines to index your site. Search crawlers cannot view graphics, so the text in the code is what they use to determine the importance, theme, and value of your website.
Checking valid code to W3C will allow you to test your website for proper HTML and identify errors or warnings that should be fixed. Some sites require scripts from external sources that may be beyond the control of your website designer.
Test website accessibility here to see if your site passes the needs of handicapped people viewing your web pages. Persons with disabilities use screen readers and voice synthesizers that "read" your content, plus other special devices.
The page rank prediction tool provides an estimate of the future rating of your website from 1-10 in ranking by Google. This is an estimate only. Most small business websites will be in the 0-5 range, and new numbers are updated every few months.
The URL trends report summarizes your pagerank, plus gives added statistics about major links to your site. Information about your page description, original date created if known, and other details are included, also. Report info is updated monthly.
Use these resources to check and then track your website performance. These factors may or may not be important to you, and certainly older site designs would not be expected to pass all tests. If you fail any or have questions about the importance, discuss them openly with your web developer to evaluate the cost of upgrading your site.
TAGS: small business advice website design small business resources quality
Jim Degerstrom 
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