Website Statistics for Small Business
Tracking visitor activity on your small business website or blog does not have to be a mystery, or expensive. If you already downloaded my free report "Google Page One in Just 9 Months" you may have wondered "How did he know that one key search phrase was a visitor from Denver?" or "How did he know about it the same day!?". The answer is I use free website traffic analysis from StatCounter.
Here is the introduction from the StatCounter home page:
"What is STATCOUNTER?
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time!"
Next, here's a list and selection of statistics that you may view and analyze to find out which pages of your website are the most popular, where visitors came from, and how long they stayed, plus more:
Summary
Popular Pages
Entry Pages
Exit Pages
Came From
Keyword Analysis
Recent Keyword Activity
Recent Came From
Search Engine Wars
Visitor Paths
Visit Length
Returning Visits
Recent Pageload Activity
Recent Visitor Activity
Recent Visitor Map
Country/State/City/ISP
Browser
System Stats
Lookup IP Address
Download Logs
Information gathered from the statistics may help you revise content or add focus to popular products or services. The more you know about traffic patterns the better you are able to adjust the strategy of your small business website.
Tip: One feature that some users may overlook is IP blocking. This option allows you to block your visits from being recorded in the statistics, so you are only tracking real prospects.
My advice is use the invisible stats so they are not displayed on each page. Visible hit counters on a commercial website may affect your credibility. Visitors may react negatively to low numbers and high numbers may be considered overstated like tweaking an odometer.
Feel free to contact me for a quote and assistance adding the hidden code to your small business blog template or each of your small business website pages.
TAGS: small business advice website statistics website design blog StatCounter
Here is the introduction from the StatCounter home page:
"What is STATCOUNTER?
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page or blog and you will be able to analyse and monitor all the visitors to your website in real-time!"
Next, here's a list and selection of statistics that you may view and analyze to find out which pages of your website are the most popular, where visitors came from, and how long they stayed, plus more:
Summary
Popular Pages
Entry Pages
Exit Pages
Came From
Keyword Analysis
Recent Keyword Activity
Recent Came From
Search Engine Wars
Visitor Paths
Visit Length
Returning Visits
Recent Pageload Activity
Recent Visitor Activity
Recent Visitor Map
Country/State/City/ISP
Browser
System Stats
Lookup IP Address
Download Logs
Information gathered from the statistics may help you revise content or add focus to popular products or services. The more you know about traffic patterns the better you are able to adjust the strategy of your small business website.
Tip: One feature that some users may overlook is IP blocking. This option allows you to block your visits from being recorded in the statistics, so you are only tracking real prospects.
My advice is use the invisible stats so they are not displayed on each page. Visible hit counters on a commercial website may affect your credibility. Visitors may react negatively to low numbers and high numbers may be considered overstated like tweaking an odometer.
Feel free to contact me for a quote and assistance adding the hidden code to your small business blog template or each of your small business website pages.
TAGS: small business advice website statistics website design blog StatCounter
Jim Degerstrom 
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