Thursday, May 17, 2007
Small Business Blog Posting Advice
Get the most out of your small business blog with this advice to overcome writer's block and come up with new subjects for your blog posts. This post includes excerpts from the full article I wrote and published online which is linked below.
Write short paragraphs and cover one aspect of what you present in each. Visitors want information quickly; so long paragraphs should be avoided. Short posts of 1-2 paragraphs are fine, too. Most website content is quickly scanned, so headlines and the first few words of each paragraph may be all that most visitors view before deciding to read details, or exit.
Include key words relative to your subject, and place some near the beginning of sentences for each paragraph, so your visitors get the general feel as they scan your post. Search engines will visit and index your blog content, too, so key words are important for attracting the search engine crawlers. Always check spelling and grammar before you post.
Google Alerts and blog labels are two techniques to help you generate new blog post ideas. Each will be presented in the report Blog Your Way to Fresh Content from my series of free PDF SEO Reports about do-it-yourself small business website promotion that I began to release early in 2007. Some of my clients could not wait, so here's a preview of how to use these two techniques to come up with post ideas for your blog:
1. Google Alerts is a free service that delivers links to content by email. Once set up, you automatically receive a collection of current news stories or related content by email with summaries and links to the information. Visit the Google Alerts page to get started, or find details in my full article Small Business Blog Writing Tips.
2. Your blog labels are the filing system for your blog that cross references your posts by subject category, so visitors may click a label and view all posts about that subject on one page. Use the list of labels to brainstorm ideas for posts. Again, more details are in the full article.
A large percentage around 25% of new blogs go offline in less than 90 days. One reason is the lack of new and fresh content. Find details in the full article with tips for creating posts for your small business blog and then keep each short and to the point, utilize Google Alerts, and do a review of your blog labels to easily come up with new ideas for posts.
TAGS: advice articles small business advice blog blogger
Write short paragraphs and cover one aspect of what you present in each. Visitors want information quickly; so long paragraphs should be avoided. Short posts of 1-2 paragraphs are fine, too. Most website content is quickly scanned, so headlines and the first few words of each paragraph may be all that most visitors view before deciding to read details, or exit.
Include key words relative to your subject, and place some near the beginning of sentences for each paragraph, so your visitors get the general feel as they scan your post. Search engines will visit and index your blog content, too, so key words are important for attracting the search engine crawlers. Always check spelling and grammar before you post.
Google Alerts and blog labels are two techniques to help you generate new blog post ideas. Each will be presented in the report Blog Your Way to Fresh Content from my series of free PDF SEO Reports about do-it-yourself small business website promotion that I began to release early in 2007. Some of my clients could not wait, so here's a preview of how to use these two techniques to come up with post ideas for your blog:
1. Google Alerts is a free service that delivers links to content by email. Once set up, you automatically receive a collection of current news stories or related content by email with summaries and links to the information. Visit the Google Alerts page to get started, or find details in my full article Small Business Blog Writing Tips.
2. Your blog labels are the filing system for your blog that cross references your posts by subject category, so visitors may click a label and view all posts about that subject on one page. Use the list of labels to brainstorm ideas for posts. Again, more details are in the full article.
A large percentage around 25% of new blogs go offline in less than 90 days. One reason is the lack of new and fresh content. Find details in the full article with tips for creating posts for your small business blog and then keep each short and to the point, utilize Google Alerts, and do a review of your blog labels to easily come up with new ideas for posts.
TAGS: advice articles small business advice blog blogger
Labels: advice, articles, blogger
Jim Degerstrom
