Unique Sales Proposition Basics

My latest marketing article published on my main website and entitled Small Business Unique Sales Proposition gives pointers to help small business owners evaluate their strengths, and then formulate a marketing strategy based on the exercise.

The key is making a list, getting customer feedback, and then fine tuning the results into a marketing message. Here's an excerpt of the summary from the article:

...evaluate your strengths and then get customer feedback to fine tune the list of benefits doing business with your company. Formulate the list content into a narrative Unique Sales Proposition with several paragraphs, and make the first paragraph read like a news report. Condense the USP into a 15 second version elevator pitch, and finally craft a company motto or slogan to enhance your corporate identity.

When done you will have a refreshing look at your small business strengths including a Unique Sales Proposition of several paragraphs, a 15 second sales pitch for chance meetings, and a single line motto or slogan. This small exercise takes very little time, and may be a real eye opener to ways for promoting your small business.



TAGS: advice small business advice advice articles usp unique sales proposition