Small Business Resource Center Blog: New Article with Domain Advice

Saturday, July 07, 2007

New Article with Domain Advice

Two calls this week from clients prompted me to expand on previous advice about new domain names for small business owners. Here's an excerpt from my published article Choosing Small Business Website Names:

The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don't care.

Using words like "greatest", "best", or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you boast without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.

You may want to read the full domain name advice article here. In addition to domain name selection, points are made about SEO, or search engine optimization, also.