Ignore Junk Mail Link Requests
If you are learning what I teach about the importance of backlinks for search engine optimization, or seo, don't overlook my advice to avoid link schemes or link farms. Lately it seems link exchange requests are gaining popularity with spammers.
The last few months link exchange requests are showing up almost daily in my email inbox. My advice for my small business clients is ignoring people who address you as "Dear Webmaster" and delete their message. If they offer an option to "opt out" to cease receiving their solicitations, don't do it. Some junk mailers will comply with your request to be removed from their mail list, and then give or sell your email address to someone else. The best choice is ignore the message because once you reply to make the opt-out request, you just confirmed they have a valid email address to pass on to cohorts.
Bonus tip: In Outlook, when you highlight an email message and press the delete button to get rid of it, that message is still held on your computer. Instead, highlight the offending message and then hold the shift key while you press the delete key once, and you get the warning "Are you sure you want to delete this message permanently?" which means that the junk is not only gone, it cannot be retrieved. Select "yes" to delete the email message forever.
In previous posts and in my series of free pdf seo reports for do-it-yourself website promotion, I've championed the value of backlinks to your site. Be careful. The most recent requests coming to me from junk mailers are three way link schemes. You link to us, and we have another third site that will link to you.
Their strategy is deceptive because they want to create the appearance of voluntary one-way links. Forget the fact that their inbound link will be from a totally unrelated site, and has zero value to you, they are conspiring to create false popularity of their websites. Any deceptive means for improving your standing with search engines will eventually be caught. You will be punished, so don't do it.
TAGS: advice small business advice search engine optimization seo junk mail spam
The last few months link exchange requests are showing up almost daily in my email inbox. My advice for my small business clients is ignoring people who address you as "Dear Webmaster" and delete their message. If they offer an option to "opt out" to cease receiving their solicitations, don't do it. Some junk mailers will comply with your request to be removed from their mail list, and then give or sell your email address to someone else. The best choice is ignore the message because once you reply to make the opt-out request, you just confirmed they have a valid email address to pass on to cohorts.
Bonus tip: In Outlook, when you highlight an email message and press the delete button to get rid of it, that message is still held on your computer. Instead, highlight the offending message and then hold the shift key while you press the delete key once, and you get the warning "Are you sure you want to delete this message permanently?" which means that the junk is not only gone, it cannot be retrieved. Select "yes" to delete the email message forever.
In previous posts and in my series of free pdf seo reports for do-it-yourself website promotion, I've championed the value of backlinks to your site. Be careful. The most recent requests coming to me from junk mailers are three way link schemes. You link to us, and we have another third site that will link to you.
Their strategy is deceptive because they want to create the appearance of voluntary one-way links. Forget the fact that their inbound link will be from a totally unrelated site, and has zero value to you, they are conspiring to create false popularity of their websites. Any deceptive means for improving your standing with search engines will eventually be caught. You will be punished, so don't do it.
TAGS: advice small business advice search engine optimization seo junk mail spam
Jim Degerstrom 
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