Most small business websites have the company logo or a header graphic near the top of each page, and a simple link on these will improve usability. For example, my site is actually two sections, the blog and the main site, and if you click on the header from any page it will take you to the home page.

Improved navigation by linking from the header is easy to do by making the graphic a hyperlink with a border value of zero. This is common practice yet it’s not universal, so if your website header or logo is not hyperlinked you may want to consider adding that feature to allow people the option to return quickly to your main page.

Every website has a learning curve for usability, so making your site navigation obvious could give you an edge over your competitors. Make a favorable first impression and then offer ease of navigation and you are more likely to keep visitors on your small business website longer.