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Tuesday, August 07, 2007

Your Worst Small Business Enemy

Hot topics for small business owners include solutions for taxes, insurance, and marketing. Most entrepreneurs are so busy with day to day details of running their business that priorities sometimes get overlooked. Time is the enemy, and finding a way to defeat the worst small business enemy is filled with distractions.

The strategy of locating new customers, attracting repeat customers, and contacting prospects is made more difficult for sole proprietors because delegating responsibility to the guy in the mirror will not save you any time. Tactical activities that generate revenue are a necessity. In order to grow, owners must identify non-essential tasks and avoid spending time on things that are fun to do, and utilize spare time for long term strategic goals like marketing.

The discipline to focus on planting seeds to harvest in the future while maintaining existing day to day momentum will make the difference between success and failure. Learn to question what you do, as you do it, and stop activities that are unnecessary which will allow you to stay focused on tasks to help your business grow.

My pet peeve time waster is research. How easy it becomes to go online looking for information, and realize an hour later you followed a path that was fun and interesting without having anything to do with the original goal. Learn to recognize ways that time becomes your worst small business enemy, and watch your productivity improve.

handwritten signature of Jim Degerstrom

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