Small Business Resource Center Blog: Theme Based Website Content and SEO

Theme Based Website Content and SEO

Here's more seo advice for your online small business. For more favorable search engine optimization results, consider the importance of theme based website content. The trend in LSI, latent semantic indexing, by search engines means your overall site content is evaluated to establish your theme.

Here's what that means. As indexing becomes more sophisticated no single page on your small business website is used to determine your business slant. Instead, the content of all pages are studied for the theme or connection between all content. Keep information on your site niche related for better results.

In addition, avoid adding links to external sites with content that has nothing to do with your business model. Otherwise, you dilute your potential search results with material that is irrelevant to the audience you are trying to reach. Stick to your purpose for being online, and add fresh content often that is specific and defines your product or service.

Resist the temptation to add links to "friends" unless their business is somehow related to what you do. You may change your strategy in the future by adding new products or services outside your current business. At that point you should certainly ramp up content to redefine your site theme.

Finally, while your target focus has a purpose, you may realize unexpected results. As an example, my core business is website design and matching graphic art for print. In addition, I provide advice for small business owners on just those subjects, yet a recent new client reported they found this blog on Google page one for small business advice blog.

The results fit my theme, yet I was pleasantly surprised being recognized for small business advice which is something I give away for free. Call or write if you want to learn more about seo and latent semantic indexing.