Small Business Resource Center Blog: Reality of Article Directory Ownership

One of the free methods I teach my custom website design clients about seo, or search engine optimization, is writing articles to get backlinks as syndicated articles are published, plus you can establish your reputation as an expert.

The incentive for article directory owners to promote article writing by offering free syndication is a challenging business model. Monetizing a free resource depends on visitors following affiliate links on the site and then making a purchase, or from click revenue derived from Google Adsense advertising if that's used on the site. Otherwise, the enterprise becomes a hobby without a financial revenue stream unless that website becomes very well established and is sold years later.

The series of email messages shown below were received from an article directory owner, and all within 30 minutes. The names have been obscured to protect the identifiable parties involved. The urgency and calamity faced when things go wrong are apparent.

Message 1: I have found it necessary to add user and password login to (directory site name) because of so many spam articles. Hopefully this change will not be too much trouble for you.

Message 2: Please be patient. The security measures that I turned on in this article directory are not functioning correctly. I am in contact with (software company name) for their assistance.

Message 3: (Directory site name) article submissions is back up. Requirement for security has been disabled so you can submit freely. I must come up with a plan B for spam.

The security measures being attempted by this article directory owner are already in place with the majority of article syndicate websites, and points out one of the time consuming issues these owners face. The best directories have editors who proof read every article submitted before approving or rejecting each. If they receive 200 to 500 articles a day ranging from 500-1000 words, that's a lot of work, and reading.

Article writing is a great way for do-it-yourself website promotion to establish a reputation as an authority, and get bonus backlinks to your small business website as articles are republished. Authors should benefit from the seo, or search engine optimization, value of article syndication. Hats off to the article directory owners who make this possible.