Web Design with Multimedia and SEO
Another of my published articles targets small business commercial website design advice with tips on using multimedia such as audio, music, video, or flash. My core business is custom website design for small business owners, so consider this excerpt from the article quoting a reply to a site owner who was considering flash:
The most serious issue for using multimedia other than zero value for SEO is failure to offer visitors an option to play or not play. Any large file that automatically loads or plays will hurt the visitor's experience. They are on your small business commercial website for information or answers meaning solutions to problems. Text content is usually a better choice for SEO puposes.
One point made in my article illustrates the potential problem of an employee looking for a restaurant on company time. A client wanted music to play automatically on their restaurant website. That employee searching and caught for unauthorized use of their computer could very well be fired because that site owner felt compelled to entertain visitors without giving them that choice.
TAGS: advice small business advice website design multimedia seo search engine optimization
"Why would you want to add a flash scene to your site? In my list of "Don't do this" for website design, flash is at the top of the list. It has zero SEO value, and the file size is intolerable for people on dialup. With more than 50% of internet users still on dialup you cut off half your potential visitors by having flash. Unlike videos that allow visitors to make a choice of play or not, flash loads automatically and cannot be avoided. People visit commercial websites for information. Flash is "entertainment" and most people want answers to problems, so my advice is stay focused on text content that search engines can index."You may want to read the entire article "Multimedia and Search Engine Optimization" here.
The most serious issue for using multimedia other than zero value for SEO is failure to offer visitors an option to play or not play. Any large file that automatically loads or plays will hurt the visitor's experience. They are on your small business commercial website for information or answers meaning solutions to problems. Text content is usually a better choice for SEO puposes.
One point made in my article illustrates the potential problem of an employee looking for a restaurant on company time. A client wanted music to play automatically on their restaurant website. That employee searching and caught for unauthorized use of their computer could very well be fired because that site owner felt compelled to entertain visitors without giving them that choice.
TAGS: advice small business advice website design multimedia seo search engine optimization
Jim Degerstrom 
1 Comments:
Hi Jim,
In reading your November 15th article entitled "Web Design with Multimedia and SEO", I thought you might be interested in reviewing our Bubble Guru platform as alternative way to use video on a web site.
http://www.bubbleguru.com
At the core of our Bubble Guru platform is our unique video message player which is designed to float above a web page as well as sniff out dial-up users so it only loads for higher-end bandwidth visitors. It also lets the owner of a site decide whether or not to "auto-launch" a message, so they can try out different approaches to see what works best for them.
For instance, we recently ran a spotlight overview which describes how one of larger clients is experiencing excellent results using our Bubble Guru to increase their ecommerce conversion rates.
If you are interested, I think you might find the article interesting:
http://www.bubbleguru.com/letstalk_spotlight.php
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