Evaluation Tips for Website Visitor Stats
For readers who viewed my review of StatCounter and installed this free tool for analyzing website visitor stats, here are some tips for the evaluation of your weekly results. The following chart shows one week taken from December 2007 for my commercial site:
The average daily new visitors, first time visitors, and ratio of unique visitors to page loads is well within my expectations for my business. Unlike in the past when most new business was from client referrals, new traffic driven to my site by Google and Yahoo for custom small business website design is a bonus considering my work is sole proprietor. I do not have a large staff to support, so business is comfortable.
Some businesses could not survive with these numbers. If your site is new, it requires time and adding fresh content often to push numbers upward, so be patient. The results for my site are not inflated with overloaded traffic from disinterested casual visitors, but has attracted real prospects and new business worldwide. Unlike my business model, people selling low ticket items require high volume of traffic and sales to succeed.
Keep in mind a million visitors per day is meaningless if they stay less than 5 seconds and never convert to paying customers. The real measure of success is getting traffic from your target market and then conversion. Even then, you must accept that often a large majority of visitors have casual interest and are simply surfing for information without an immediate need.
If you do not track statistics, be careful of service providers who brag about the volume of traffic to your site. The difference between hits, page loads, and visitors needs to be understood. One visitor to a page with 10 graphics on it records 10 "hits" (10 requests sent to your server for each graphic) for just that page. If that one visitor goes to 5 similar pages, your hits become 50 just for the graphics, so ask for visitor and page load data instead. 50 hits does not mean 50 visitors.
In summary, consider these points as you evaluate my visitor statistics for comparison to your small business website.
1 The peaks are during the week, especially mid-week, and then less traffic on weekends
2 The average of unique visitors and return visitors converts and sustains my business
3 The ratio of page loads to visitors shows 2:1 so people go beyond the landing page
Return visitor numbers are a sure sign of interest. Most likely they were favorably impressed and bookmarked your site. It will be time to reevaluate your small business website design and content if you are not getting return visitors or new business through your website. Beyond the design, direct marketing and advertising may be required to help drive traffic to your site.
Use your stats to check trends, adjust product focus by revising content, and then look at search terms that brought people back to your site to determine if you need to emphasize a product or service. If you need advice or assistance installing StatCounter on your small business website or blog feel free to contact me.
TAGS: advice small business advice statistics website advice website traffic
The average daily new visitors, first time visitors, and ratio of unique visitors to page loads is well within my expectations for my business. Unlike in the past when most new business was from client referrals, new traffic driven to my site by Google and Yahoo for custom small business website design is a bonus considering my work is sole proprietor. I do not have a large staff to support, so business is comfortable.
Some businesses could not survive with these numbers. If your site is new, it requires time and adding fresh content often to push numbers upward, so be patient. The results for my site are not inflated with overloaded traffic from disinterested casual visitors, but has attracted real prospects and new business worldwide. Unlike my business model, people selling low ticket items require high volume of traffic and sales to succeed.
Keep in mind a million visitors per day is meaningless if they stay less than 5 seconds and never convert to paying customers. The real measure of success is getting traffic from your target market and then conversion. Even then, you must accept that often a large majority of visitors have casual interest and are simply surfing for information without an immediate need.
If you do not track statistics, be careful of service providers who brag about the volume of traffic to your site. The difference between hits, page loads, and visitors needs to be understood. One visitor to a page with 10 graphics on it records 10 "hits" (10 requests sent to your server for each graphic) for just that page. If that one visitor goes to 5 similar pages, your hits become 50 just for the graphics, so ask for visitor and page load data instead. 50 hits does not mean 50 visitors.
In summary, consider these points as you evaluate my visitor statistics for comparison to your small business website.
1 The peaks are during the week, especially mid-week, and then less traffic on weekends
2 The average of unique visitors and return visitors converts and sustains my business
3 The ratio of page loads to visitors shows 2:1 so people go beyond the landing page
Return visitor numbers are a sure sign of interest. Most likely they were favorably impressed and bookmarked your site. It will be time to reevaluate your small business website design and content if you are not getting return visitors or new business through your website. Beyond the design, direct marketing and advertising may be required to help drive traffic to your site.
Use your stats to check trends, adjust product focus by revising content, and then look at search terms that brought people back to your site to determine if you need to emphasize a product or service. If you need advice or assistance installing StatCounter on your small business website or blog feel free to contact me.
TAGS: advice small business advice statistics website advice website traffic
Jim Degerstrom 
0 Comments:
Post a Comment
Return to Blog Home