Hyperlinks and Latent Semantic Indexing

Custom web design for small business owners is my primary service, and having your site optimized for search engines is very important for receiving traffic driven by Google, Yahoo, MSN, and the other major search engines. The secret to success is still keeping the content within your site theme and niche centered by avoiding unrelated off topic material, plus adding fresh and original quality content often.

Readers are encouraged to question advice, even from persons regarded as well versed in a given topic. For example, based on feedback from Michael Duz about the myth of LSI used by search engines for indexing site content, the following piece of advice is incorrect and just one example of how bad information thrives online:

Latent Semantic Indexing, or LSI, is growing in importance for SEO, or Search Engine Optimization. In short, LSI is the recent website design optimization strategy of keeping your entire site niche related because Google now determines your theme from all pages, not just one highly optimized page. Another aspect of LSI is how search engines index text adjacent to key hyperlinked text. Primary value is given to the text in the hyperlink, and while total site content is still the basis of LSI, the text immediately before and after your hyperlinked text is drawn into the equation and given secondary value.

The order of importance by page is still your page title, H tags, text in links, and then opening and closing page text. You should still design for visitors first without trying to over optimize individual pages or the entire site.



TAGS: advice small business advice website design lsi latent semantic indexing seo search engine optimization