The next episode of the Small Business Website Mailbag podcast entitled Mass Mailing Website Promotion was released today. The program presents small business mailing campaign advice that earlier this week saved a client over $1000 on just one post card mailing.

The show breaks down the mailing campaign cost analysis in detail, and to save listeners from taking notes, I included each dollar figure in writing in the show notes. Comparing a 4 x 6 to 5 x 7 and 1/2 page post cards, the total cost of one mailing ranged from $1700 to $2750. The client was thinking bigger is better.

In discussing the half page size post card flyer, I asked if their budget was closer to $1700 or $2700. The decision was easy once I explained that a professionally designed 4 x 6 could be just as effective.

When considering the value of my advice, and the $1000 savings, this client saved more than the price of artwork and printing! Listen to this latest podcast episode about mass mailing to learn how you could save on your next small business advertising campaign.