Small Business Resource Center Blog: Forums and Search Engine Optimization

Forums and Search Engine Optimization

For small business owners, free methods of web promotion are the ideal way to promote their business. Here are more ideas on search engine optimization, and how joining forums can add backlinks to your site.

Backlinks are links to your website that the major search engines find. Each is like a vote and the more votes may increase the ranking and importance of your site. Avoid link farms or schemes. Those will backfire, yet joining a forum and adding value to the internet is a safe method of becoming known.

Search for online forums for your business niche, and then join to add comments or expert advice to the community. You may want to brainstorm and consider what topics interest your customers, and join a forum that would interest them, and then offer expert advice. Most forums require a certain number of posts to qualify for additional privileges, because some one shot visitors are just spamming to get another link to their site.

In most cases after 5 posts or replies to topics in the forum you are allowed to add a signature block to your posts including 1-3 links to your website, blog, or podcast. My advice is use a text hyperlink about what you do and not your company name. For my business, a link with "web design" as the displayed text adds more value than just your name.

Finally, it's important to understand that your forum signature block links provide the potential for attracting visitors based on the value of your advice. It is NOT the place to solicit business, so keep in mind you are there to help, and by helping you may enhance your reputation as an expert. My advice is joining several forums and contribute freely to the benefit of others, and gain backlinks as you remain an active member.