New Podcast Episode on Market Branding

The latest podcast episode of the Small Business Website Mailbag was released eariler with advice for small business websites and market branding. Here's an excerpt from the actual audio show:

The word consistent is one to remember. If your promotional materials begin with a business card, other print material with a similar logo and varied color scheme, and then a website that's still more varied, you lose the value of a consistent corporate image. Market branding will be more effective if you have a consistent image wherever your company name or logo is encountered by customers or prospects.

My advice is always develop your logo first, and then maintain the same look and color scheme on your website and printed materials.

Whether you name it market branding, corporate image, or corporate identity, a consistent look that will stand the test of time may depend on your logo which is the foundation of your small business image. A memorable and lasting positive first impression should be your priority.



TAGS: advice corporate image news podcast market branding small business advice