Search engine optimization of your small business website does not have to be mysterious. Learn the basics and surprisingly most SEO strategies can be successful using free promotional resources. Your only investment is time.

Consider the 80/20 rule when it comes to SEO consultants. They’re all expensive, yet only 20% truly understand proven long term methods for optimizing for search engines. Some of those 80% use deceitful methods to boost site ranking that fail long term because they get caught and punished by Google.

Others charge recurring annual fees to optimize your site, and some owners pay thousands per year while left scratching their head because of poor performance. You may want to consider do-it-yourself DIY website promotion.

If you can’t make time to climb the learning curve for search engine optimization of your small business website, then hiring a service may be the answer. Beware of the razzle dazzle consultants who mystify seo. They should be willing to detail what they will do for their fee, how it is done, a time estimate, and the target results.