Saturday, April 26, 2008
Add Quality Original Content Often
Would you prefer to be number one with Google, or number one with new customers? Making page one for any search in Google is great for small business website owners. Agonize over getting there and you may be wasting time.
Quality content in website design can make the difference. If your company strategy for success is centered on search engines, you need to consider more proactive methods to attract customers and realize SE traffic is just one segment of marketing your small business.
The time spent agonizing over your position in PageRank or Search Engine Results Pages (PR or SERPs) could be better spent on conversion. A ton of traffic is useless if people arrive and don't buy. Track your stats to see landing pages, where they came from, visitor length, and popular pages, and then adjust your content to please the majority based on trends.
You decide. Again, would you prefer to be number one with Google, or number one with new customers?
If I only taught one phrase for search engine optimization it would be "Add Quality Original Content Often". Time spent tweaking and improving your small business site content for a positive shopping experience may be more productive than wasting time trying to figure out page one strategy. Worry about customers first. You may get that new revenue and page one!
TAGS: advice small business advice search engine optimization website design
Quality content in website design can make the difference. If your company strategy for success is centered on search engines, you need to consider more proactive methods to attract customers and realize SE traffic is just one segment of marketing your small business.
The time spent agonizing over your position in PageRank or Search Engine Results Pages (PR or SERPs) could be better spent on conversion. A ton of traffic is useless if people arrive and don't buy. Track your stats to see landing pages, where they came from, visitor length, and popular pages, and then adjust your content to please the majority based on trends.
You decide. Again, would you prefer to be number one with Google, or number one with new customers?
If I only taught one phrase for search engine optimization it would be "Add Quality Original Content Often". Time spent tweaking and improving your small business site content for a positive shopping experience may be more productive than wasting time trying to figure out page one strategy. Worry about customers first. You may get that new revenue and page one!
TAGS: advice small business advice search engine optimization website design
Comments:
In a perfect world, it wouldn't be a question choosing quality content over SEO-friendly content, and I like to think that when done right, there's little difference between the two. You're right - SERPs are not a tool for customer retention, but all that means is that a balance has to be struck between bringing traffic into the store and keeping them coming back, and even brick and mortar entrepreneurs wrestle with that same equation.
One of things we like about Amazon Webstore is that it removes some of the complication from this process with wysiwyg content management and simple-to-use promotional tools.
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One of things we like about Amazon Webstore is that it removes some of the complication from this process with wysiwyg content management and simple-to-use promotional tools.
Jim Degerstrom
