The latest episode of the Small Business Website Mailbag podcast was released earlier today, and includes the transcript of today’s program: Web Design SEO Audio Ebook. The subtitle of the free to download PDF is “Search Engine Optimization Step by Step Guide”, and this SEO tutorial provides detailed methods for optimizing keywords in a small business web design. You may download the ebook without obligation because you do not have to register or reveal your email address.

Download the PDF ebook to read as you listen along to the podcast episode as I read the transcript of the program. In addition, the PDF SEO tutorial has bonus information with added search engine optimization tips that are not included in the audio podcast. Here is one excerpt not in the podcast with another definition of the term SEO:

SEO has more than one meaning and stands for “Search Engine Optimizer”, also, which means a consultant offering search engine optimization services. The true experts get anywhere from $5000 to $20,000 for optimizing a single website.

In addition, there are unscrupulous people who know the buzz words contained in this report, and they razzle dazzle clients into paying thousands in recurring monthly or annual fees with zero results. New clients have contacted me and reported ongoing SEO service payments for years without results, yet they accept lame excuses and just keep paying. Here’s one way they are deceived.

Search engines do not reveal their algorithms for serving up search results, so this secrecy is one weapon the unscrupulous SEO snake oil salespersons use to explain away poor results. Be very wary of anyone who promises page one. It is a lie.

Listen to the “Web Design SEO Audio Ebook” podcast episode, and then download or read the PDF tutorial “Search Engine Optimization Step by Step Guide” here (454kb, pdf). Learning do-it-yourself web design and keyword optimization can save small business owners thousands in annual fees. Your only investment is your time.