Small Business Resource Center Blog: Web Design and Internal Hyperlinks

Web Design and Internal Hyperlinks

For best practices in web design, and especially for do-it-yourself small business websites, methods for creating internal hyperlinks can benefit seo, or search engine optimization, if done correctly. It is still fairly easy to find novice web design examples using "Click here" for the link to new content. This poor example of link text instructs the visitor with the action to take without any clue as to the destination, or what to expect when following the link.

The best web design method for links is to use text in the hyperlink that describes the content at the target page. This helps give your visitors a reason to follow the link, and for disabled persons the descriptive text improves accessibility. If you want search engine traffic driven to your site, the key words used in the link text will enhance the value for seo, search engine optimization.

For example if you have a tutorial on web design, using a link of "click here" with visit our tutorial about web design, "click here" as the hyperlinked text would not be as effective as visit our "tutorial about web design" with tutorial about web design as the hyperlink. This advice is for web design and internal hyperlinks, yet the same is true of external links. The value of backlinks to your site from other sites gets a boost by search engines if each describes the page content with key words rather than just your www domain page file name.

Descriptive text in hyperlinks helps visitors, enhances accessibility, and will help attract search engine traffic. Comments or questions about best practices in web design and search engine optimization are welcome.