I'm surprised that the search phrase "free small business web design" returns over 78 million results in Google. Does a small business owner really want a free website? It could be a major strategic error depending on your expectations for site performance.
My analogy from personal experience is a free puppy years ago, and in less than a year the vet costs were astronomical and then it died suddenly. Later the vet discovered the dog was terminally ill with a rare disease. He volunteered to dispose of the carcasse if I would allow an autopsy in the name of science to assist in evaluating the cause, and then told me about the rarity and that perhaps inbreeding was partly to blame.
A small business website that is expected to perform and attract visitors as well as search engines, and then convert those visitors to buyers, may not work with a free small business web design. You risk the same unknowns as that free puppy, and in most cases it leads to disappointment.
Professional advice for acquiring a new website when cost is a factor and you are thinking free is best could very well be a cms, or content management system. Unlike static sites with ongoing costs to upgrade or add pages, a cms system allows a small business owner to take control to add, edit, or delete content without the knowledge of html or xhtml programming. Once the intitial cost is paid, your website is just like free because you can add unlimited pages by creating content in a word processor. For owners who do not have the time to work on website pages, delegate the task to your brightest employee, and learn enough to take over or train someone else in the event of employee turnover.
On the other hand, if you want a site that simply provides more information than will fit on the back of a business card, and search engine traffic doesn't matter, a free web design may work. This point brings out the philosophy I have of asking "What are your expectations for site performance?" before accepting any custom web design project. Think about the downside of a
free web design compared to cms, and then view what I offer because a content management system close to free may be the best long term strategy for your small business.
Readers are welcome to request a no obligation evaluation of their website plan, including free advice for resources to meet their small business goals. Visitors to this site reluctant to take the time to write may be surprised. I'm very willing to help steer owners in the right direction even if it means not with me.
TAGS: advice cms content management system web design free web design small businessLabels: advice, cms, general, websites