Web design and search engine optimization strategy to misspell keywords to maximize Google search results for poor spelling is unnecessary. Graphics shown below provide evidence for a web design related search phrase that brought a visitor to my website earlier today. Google continues to improve processing of search requests for the most relevant results even if you cannot spell. In addition, Google will cross reference for similar terms to provide results based on synonyms.
The two graphics below display Google search result examples for the phrase "tutorial ebook web design" without quote marks. Each graphic has circled labels numbered 1-4 as follows: 1) underlined search box phrase (incorrect spelling and then correct), 2) position at #1 on Google page one, 3) total number of search results, and 4) the #1 result in Google.
Some SEO consultants would advise adding misspelling of key words to keyword lists anticipating that some people cannot spell. I disagree with using that tactic for search engine optimization. In this first graphic below, the visitor Googled "tutorial ebook web design" with commas between each word, except the word "design" was spelled phonetically as "desain".

In the second graphic shown below the correct spelling returned the same #1 result, and total results were similar except with 20,000 more results when spelled correctly.

The first screenshot graphic was taken after following Google search results while checking visitor statistics for my site. While on that SERP page I then corrected the spelling for "web design" and took the second screenshot. The total results were similar at 351,000 when "web design" was misspelled and 371,000 when "web design" was correctly entered, and each returned the same #1 result.
Next, testing each search without any commas provided identical results. Keyword lists for search engine optimization, or seo, in your web design META code are given very little importance by Google. Yahoo and others may still index keywords hidden in the META tags to determine the theme of your site; however, each key word in your keyword list should appear somewhere in the text that displays to visitors on that page.
Why would anyone intentionally include misspelling in their web design and risk offending their visitors? First impressions are important to keeping people on your site. If they see you cannot spell it could affect your credibility, so some visitors will leave immediately to the next Google result. Trust Google search results for poor spelling to bring traffic without trying to second guess potential visitor typing skills.
Finally, doing grammar and spell check of your web design text content is highly recommended before launching new web pages or blog posts. Poor spelling or grammar will strike a nerve with visitors and intentional errors are unnecessary as search engines become more sophisticated. The secret to success in web design and search engine optimization is summarized in my favorite phrase "add original quality content often". Misspelling violates the word "quality" in that advice for successful web design.
TAGS: advice Google seo search engine optimization spelling web designLabels: advice, general, seo, websites