Time Sensitive Marketing Offer Mistake
Besides offering custom web design services, I create custom matching graphic artwork for print, as well. Over the weekend an incoming email with a time sensitive marketing offer for a "printing special" was poorly handled, and the mistake is a good reminder of how automated email messges can affect credibility.
In an email received dated 14 February at 7:53pm a weekend printing promotion that began at 5:00pm on 12 February was announced with an expiration at midnight on the 14th. Where was the email for two days before arriving 50 hours after the start time? Obviously the automated mailing broadcast date and time were improperly set.
Learn from the mistakes of others. For a business that depends on automated email campaigns be certain that time sensitive marketing offers are sent early enough for recipients to react. Besides annoying the prospect, your reputation and credibility as a professional source for your product or service could be at stake.
TAGS: advice advertising email campaign email marketing promotion
In an email received dated 14 February at 7:53pm a weekend printing promotion that began at 5:00pm on 12 February was announced with an expiration at midnight on the 14th. Where was the email for two days before arriving 50 hours after the start time? Obviously the automated mailing broadcast date and time were improperly set.
Learn from the mistakes of others. For a business that depends on automated email campaigns be certain that time sensitive marketing offers are sent early enough for recipients to react. Besides annoying the prospect, your reputation and credibility as a professional source for your product or service could be at stake.
TAGS: advice advertising email campaign email marketing promotion
Jim Degerstrom 
1 Comments:
Time sensitive email marketing can help your small business. However, you want to remember a few tips when it comes to email marketing:
* Don't overdo it -- Only send out an email when you have something valuable to share (no more than once a week).
* Keep articles brief -- Online readers are typically looking for information that is quick and easy to read.
* Take advantage of natural occurrences such as holidays, tax deadlines, birthdays and seasonality.
For more helpful tips on email marketing and small businesses, visit www.wbsonline.com/resources.
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