Forget the old time carnival barker yelling “Step right up…” when your goal is drawing a crowd to your website. There are other methods to keep visitor interest once they land on your website by providing value that is instantly recognized. A method that I use and recommend is valuable expert tips and advice written as a report or ebook in pdf format that your visitors can download.

People go online shopping for information. They bounce from site to site comparing notes before they stop shopping and decide to buy. The home page is the most frequent landing page on typical sites, so have a free download graphic and link there to share your expertise. The report or ebook topic of interest will likely be related to what brought them to your website, so quite often the pdf will be downloaded.

Unless you need to build a mailing list, my advice is allowing people to download without registering or revealing an email address. I am blessed and busy, so all the reports and ebooks on my website are grab it and go.

What makes this philosophy of sharing interesting is people will trust you and your motivation more if they can commit without worrying about being on a junk mail list forever. Provide quality, and many will forward your pdf report or ebook to business owners, peers, family, or friends.

One copy sent to two people who each send it to two more is like the snowball rolling downhill. In no time you can develop brand recognition and momentum by giving away quality information that others try to sell or at least trade for an email address. Thousands of my pdf reports, ebooks, and tutorials have been downloaded directly from my site. Email feedback from happy visitors promising to tell a friend confirms the value of paying forward.

One of the most popular is the 50 page ebook for people interested in diy seo and cms web design. You may download yours now or read it online, and then please tell a friend.

Bonus Tip: Do not ZIP your pdf report, ebook, or tutorial for download. As a raw pdf visitors may view it online including search engines. Yes, Google can index and send you traffic based on the quality of your pdf download. Win-win.