Ignore Those Link Exchange Requests
My advice is ignoring ALL link exchange request emails, or any email that does not address you by name but starts out like "Dear Webmaster" or a similar impersonal salutation.
Links to your site are like votes when found by Google, but the value is zero if the links are reciprocal. You link to me and I'll link to you negates the value because it was not a voluntary one way link to a website based on merit.
I teach natural linking and organic seo search engine optimization methods that hold value long term.
Other link schemes use 3-way linking to deceive search engines. Site A links to B and B to C then C back to A. The links are no longer 2-way "reciprocal" yet they were not earned based on merit, so 3-way links are another attempt to trick search engines. Google's supercomputers easily catch this tactic and punish those websites with poor ranking, or if too blatant your website could be blacklisted.
Some designers or site optimizers who do not keep up with the latest trends will insist you need an active campaign to acquire those backlinks. Sadly, an aggressive campaign that worked wonders 3-5 years ago may backfire today because so many website owners have exchanged links (including for payment) as a deceptive means to increase Google ranking and traffic.
I warned about this and documented evidence from an actual case study 2 years ago in a blog post I wrote in November 2007 entitled Update on Backlinks and SEO Value. The facts and points made in that blog post are still valid today.
Provide a quality visitor experience and continue to add original quality content often to attract other site owners to link to your site. Avoid those link exchange requests or any other unnatural method of improving your ranking based on a scheme. The best strategy is keeping your site content fresh and interesting.
TAGS: advice design links seo strategy
Links to your site are like votes when found by Google, but the value is zero if the links are reciprocal. You link to me and I'll link to you negates the value because it was not a voluntary one way link to a website based on merit.
I teach natural linking and organic seo search engine optimization methods that hold value long term.
Other link schemes use 3-way linking to deceive search engines. Site A links to B and B to C then C back to A. The links are no longer 2-way "reciprocal" yet they were not earned based on merit, so 3-way links are another attempt to trick search engines. Google's supercomputers easily catch this tactic and punish those websites with poor ranking, or if too blatant your website could be blacklisted.
Some designers or site optimizers who do not keep up with the latest trends will insist you need an active campaign to acquire those backlinks. Sadly, an aggressive campaign that worked wonders 3-5 years ago may backfire today because so many website owners have exchanged links (including for payment) as a deceptive means to increase Google ranking and traffic.
I warned about this and documented evidence from an actual case study 2 years ago in a blog post I wrote in November 2007 entitled Update on Backlinks and SEO Value. The facts and points made in that blog post are still valid today.
Provide a quality visitor experience and continue to add original quality content often to attract other site owners to link to your site. Avoid those link exchange requests or any other unnatural method of improving your ranking based on a scheme. The best strategy is keeping your site content fresh and interesting.
TAGS: advice design links seo strategy
Jim Degerstrom 
