A quality web design with seo search engine optimization will help attract backlinks from other websites. Achieve links you earn and deserve naturally and avoid the dangers of being tempted to trade, buy, or sell links. I never accept link exchange requests.

Most emails for link requests go to Dear Webmaster, or something like that and very impersonal. Toss those emails without reading past the greeting. The best links are those links you earn and deserve without any correspondence or request between sites. A site that links to you voluntarily without contacting you or expecting something in return is the ideal backlink.

Two-way links are also called reciprocal links and those are more or less useless for boosting your seo ranking. Three-way link agreements may seem ideal, yet they are not best practice: Site 1 links to site 2 who links to site 3 who links to site 1. It gives the deceptive appearance of independent “votes” for sites worth linking to. The truth is Google supercomputers look for the 3-way link schemes and they get zero value or perhaps a negative penalty if widespread and blatant.

The best links to your site are those you earn and do not ask for, pay for, or solicit in any way. If your business is truly outstanding and a related site links to you (one-way only) then those have seo value when found by Google.

Years ago you could pay to have ranked sites link to you and Google would mistake those paid “votes” as voluntary endorsements and assign very high value for site reputation. The paid link schemes fell apart in 2007 when en masse Google banned those sites to oblivion who were using deceptive seo methods by trading in buying or selling links.

The phrase “add original quality content often” is still the magnet to attract natural links and positive Google search results. Provide an exceptional visitor experience and the backlinks from other sites will come naturally. For web design and seo success the best links are still those links you earn and deserve.