After 15 years in custom web design including the last 7 years full time, the relationship between web design and continuous improvement cannot be denied. The quality principle of continuous improvement is a lesson I learned 40 years ago before any websites existed.
In summary, the concept of continuous improvement means always strive to improve quality and processes in everything you do.
The result of continuous improvement is more efficiency which lowers cost while generating higher profits. At the same time you can balance a better product with price reductions to gain sales momentum and still grow profits based on higher volume.
Customers benefit from your goals of continuous improvement as you become better at what you do. Bigger customers may expect you to strive to lower prices every year, too.
Recent developments in the evolution of custom web design allow creating better websites faster. For my business, that means the price for a custom cms content management system web design at $1500 now costs $1000 less than a year ago.
For static informational sites that the client wants to launch and forget without growing or adding pages, a 5 page site at $500 is also $1000 less than a year ago.
Continuous improvement is a business quality principle that applies universally including the world of custom web design.