The key to search ranking in a phrase is still “add original quality content often”, and a recent article on the official Google Webmasters Blog provides advice to implement this strategy. Read the post entitled More Guidance on Building High Quality Sites, and then compare your website content to the Google web design quality list plus the analysis here.

Rather than list each question or duplicate that portion of the Google blog post, readers may follow the link above and read for themselves.

Instead, our analysis will pick out the negative web design and seo search engine optimization factors as mentioned to highlight strategies to avoid that violate best practices.

The photo shown is a Google logo bumper sticker that I received by mail. Google represents more than 80% of search engine traffic to my website. It makes sense to follow their quality advice. Here’s my analysis.

Avoid the following seo or web design strategies:

• duplicate, overlapping, or redundant articles
• spelling, stylistic, or factual errors
• attempting to guess what might rank well
• content mass-produced or outsourced
• sloppy or hastily produced content
• an excessive amount of ads
• lacking in helpful specifics
• content that might cause users to complain

Knowing the negative factors and realistically evaluating your website content to eliminate violations is key to ranking well in Google. Each item listed above violates the words “original and quality” in the phrase “add original quality content often”.

Apply this analysis to your plan for creating new web design content as well as evaluating existing site articles or pages. Older sites may have outdated content published years earlier that may not accurately present facts about information that has subsequently changed.

If adding content often is important, some website owners may be reluctant to remove previously published information thinking more is better. However, outdated or inaccurate content violates the word “quality”, so reasonable choices are to edit the information and republish, or remove it entirely.

Important: Negative ranked content can impact and lower the ranking of all pages on your website including quality content pages.

Our advice? Edit or delete poor content that violates the rules for a high quality website design, and then follow the advice from the Google blog and our quality analysis presented here.