The website optimization strategy in the SEO for 2012 Report tutorial released last month works, and this case study provides evidence. You must invest time to improve and promote your website to achieve online success.
A recent custom cms web design implementing the principles in that seo search engine optimization strategy blog post has performed beyond expectations in less than 2 months.
Launched on 4 December 2011, the new dog rescue custom cms website for Lifeline Dog Rescue, a division of Central Florida Weimaraner & Dog Rescue, Inc., demonstrates remarkable success.
In summary, the first strategy for attracting search engine traffic begins with providing a positive visitor experience by creating high quality original content often. You cannot launch a new website and then ignore adding fresh content if you want to motivate happy visitors to return.
Likewise, a dynamic site that changes often will attract search engines to return and index updates frequently.
The second strategy is creating off site content in social communities that directs visitors to your website. The seo report recommends becoming active on social network websites like Facebook, Twitter, YouTube, and even Flickr. A key feature on this new custom cms web design is social network icons linking to those sites and social bookmarking sites.
Those icons and links make social interaction easy. Being active on social networks and interacting with your contacts provides real time off site quality content that enhances your positive reputation for visitors and search engines.
Consider the following milestones achieved with the custom cms web design and social network accounts for Lifeline Dog Rescue. Clues to the success may be found by viewing the social site icons and statistics at the bottom of their home page.
In less than 7 weeks as of 31 January 2012, the stats show 92 likes on Facebook, 146 tweets on Twitter, 2 Google plus one shares, and 16 links to social bookmarking sites. Keep in mind those numbers are just for their home page.
Next, consider Alexa traffic numbers for the Lifeline website. Lower ranking indicates higher traffic in comparison to competition between 100+ million other websites. Lifeline launched ranked at 16 million. As of the date of this post the rank is 797,404. Any number under 1 million puts your website in the top 1%.
Stats tracking likewise shows 1) a steady increase in traffic, 2) a very low bounce rate meaning visitors land on one page and continue to expore more pages, plus 3) the rate of return visitors continues to climb which indicates popularity.
Why does this seo search engine optimization strategy work so well? It depends on quality content and natural methods for attracting search engines. The strategy is forward looking and considers the importance of human interaction and not just mathematical algorithms of Google crawlers to determine website ranking.
Is it simple? Yes. Is it easy? Not really. You must still invest time on website content and social connections. Site owners who recognize and implement this simple strategy will reap the benefits of staying ahead of their competitors who do not.
View and download the 2012 SEO Design Strategy Tutorial (pdf, 13 pgs., 96kb) and then apply these principles of website success.