Custom cms web design services for small business owners is about more than providing a wow first impression to succeed. A fancy website in flash with talking characters or video with music that launches automatically is what I call “Let me entertain you web design”.
I’m currently working on a custom cms web design project redesign of a recently launched website that blasts music automatically. They’re getting next to zero return traffic. People coming to your website want information, not entertainment. An exception might be a famous recording artist website where you expect music or video on autoplay.
Anyone looking to spend money for a product or service will search the internet for information first while doing comparison shopping before ever placing an order or even contacting you. Music or talking characters in a custom web design for a small business website is a distraction.
Imagine a person at work doing a search on company time who lands on your website, and is met with loud music that their boss overhears. That potential new customer for you could be fired, and I guarantee they will remember your website and their horrible experience.
Your primary web design goal should be attracting potential customers and convince them to buy your product or service.
Next, you want search engines like Google to send you visitors. Information may include nice graphics with descriptive text about what you offer. That text including key words that people may use searching for your product or service is what Google will use to rank your site to determine if you belong near the top in search results.
Getting that traffic from Google requires common sense and natural methods. Do not hire a SEO search engine optimizer and self-proclaimed expert who promises top listing. I know about disappointing results from customers who spent $1000′s to get on Google page one without even $1 in ROI before finding me.
9 out of 10 so called SEO “experts” know just a little more about site optimization and SEO buzz words than the site owner, yet cannot provide evidence to prove similar high ranking results for their site. How can a person expect them to achieve those same promises for a client?
In summary, avoid autoplay audio or video with sound, include key word text that describes your product or service in common terms a visitor is likely to place in the Google search box, and don’t hire an SEO expert if they cannot prove success for their website.