Posts Tagged ‘artwork’

The illustration below is a custom flyer for an insurance company in Florida with a custom map of Kissimmee, space for an address label and stamp, yet appropriate for a handout as well as mailing.

The background image of the company building is actually a collage with significant photo edits for a more attractive presentation. Not seen are utility poles and wires, background signs from nearby businesses, the original sky (replaced), and the card back which is identical except in Spanish.

View additional examples of custom post card and flyer artwork for print in the custom post card gallery, and then email or write about affordable custom flyer artwork and printing options for your small business.

This advanced photo edit tutorial in Xara Xtreme shows an example of how to hide unwanted portions of a photograph for web graphics in custom web design. The process from start to finish took 5 minutes. In this case the web graphic needed to be revised to remove the toddler playing in the hallway. Here’s how the photo edit was done in a series of 6 illustrations marked A to E:

Photo A (below left) shows the original photo taken by the client which displays the toddler to be removed. Viewing the carpet, floor trim, and wall to the right of the baby, I selected a vertical portion taller than the person, and created a rectangular clipping mask as shown in photo B (below right).

Photo C (below left) shows the cropped vertical section of the carpet/trim/wall taken from a cloned duplicate of the photo. The original photo placed in the background has 65% transparency applied in preparation for the next step.

Photo D (below right) shows the carpet/trim/wall clipping stretched horizontally to cover the toddler and part of the background decor. To create a realistic graphic, solving the problem of the clipping covering the planter and leaves will be next.

Photo E (below left) shows less transparency on the background, and some transparency of the carpet/trim/wall for an enhanced view, and then the clipping mask drawn precisely over the planter and leaves without revealing any of the toddler. Select the mask and carpet/trim/wall graphic and use CTRL+2 to crop the masked portion.

Photo F (below right) shows the final web graphic after removing transparency of both pieces to digitally create the new photo. The carpet/trim/wall piece has feathering applied so it blends in better with the background, and now the photo is ready to insert in their custom web design.

Users of Xara Xtreme may use shortcut CTRL+K for cloning and CTRL+B and F to send pix front or back during the edit. Select the mask and photo then use CTRL+3 to crop. The only other feature needed in Xara is the feathering tool. For higher quality work for print rather than in a web design, use the steps in this photo edit tutorial to begin, and then zoom in for more precision.

Update Aug 12, 2009 The 2010 free business card calendar download has been released with 3 free versions in white, granite, and marble.

A free 2009 business card calendar ready for print is available for immediate download. You do not need to register or provide an email address, so right click and download your free business card sized calendar artwork. This is high resolution custom business card artwork in 4-color cmyk at 300 dpi jpg ready for print.

Bonus: Unlike previous years I included 3 versions of the free calendar for 2009 with backgrounds in plain white, gray marble, and white granite, so you may choose any of 3 business card calendars. The graphic above displays all three background versions of each business card calendar larger than actual size (zipped folder, 1.1 meg). Right click this business card artwork download to save yours with no cost or obligation.

Readers can still download the free 2008 business card calendar for this year, also.

The ideal talent combination for web design includes graphic art qualifications and website designs to the latest standards in xhtml and css. A new page on the main site features my diploma in commercial art from 1976, and I’ve been designing websites since 1996. Advanced techniques in seo, or search engine optimization, round out the basics for quality web designs.

The diploma was before computers were invented, so digital artwork was years away. My career in web design began in 1996, and then full time since 2004. With vector graphics software clients can have custom web graphics and artwork for print for consistent market branding and corporate image.

Certainly some web developers are corporations with a staff of designers and programmers, yet my reaction time completing projects is often faster. As a sole proprietor with low overhead, I provide one stop shopping for web design and modest pricing for custom cms web design and related artwork for print. Clients for web design and graphic artwork can expect high quality at a fair price delivered on time.

When considering a designer look for forward looking website design techniques to the latest standards of W3C for xhtml with css combined with qualifications and experience as a graphic artist. The ideal web design services will include advice and expertise in search engine optimization, also.

A new web design video tutorial demonstrates masking photographs to clip the background, and then combining two photos for a web graphic illustration. This client purchased a stock photo of a boxer being punched and wanted to convey a message about new internet users being abused in an upcoming web design. The second photo overlay in this web design graphic adds a business shirt and tie to the boxer’s bare chest to look more like an internet user.

Next, a new custom business card artwork gallery #2 features 50 more full color business card examples. Most include the business card front and back to show how card backs may be used for small ads, or a call to action. The gallery uses an advanced web design technique in CSS to display 50 cards larger than actual size in half an open browser window. Enlarged business card views display instantly as you mouse over the thumbnails, and do not use javascript or flash. In addition, each card has a caption describing the company business product or service in plain text for added SEO value.

Finally, both card galleries have a new comment for clients who want to order fewer than 5000 new business cards. The printer I recommend now offers 1000 2-sided full color UV coated cards for $30 plus tax and freight.

Watch the advanced photo edit video for web graphics on my main site, or view 100 examples of business card artwork in the original 50 card gallery or new Gallery 2 with 50 more designs, and then email me from any page with questions about custom graphic art for web design or print.

The new photo gallery display web design technique in CSS on the main site was used to redesign the post card and flyer gallery page. The old version was converted to pure CSS in perfect XHTML with CSS2 and zero code errors. This advanced web design method includes similar features to the recently created business card artwork gallery as follows:

(1) 3 rows of 6 post card and flyer thumbnails (18 examples)
(2) enlarged views of each post card on the same page
(3) seo friendly caption in actual text in enlarged views

A key advantage of this web design technique is the old design showed just 6 examples of artwork that required scrolling to view the entire page. The new css web design method displays 18 examples in approximately half the open window browser for easier viewing by visitors. An added bonus is the seo or search engine optimization of the enlarged views with descriptive text captions that may be indexed by search engines.

View these 18 graphic art examples of full color custom designed post cards and flyers as displayed on this gallery page. Gorgeous post cards or flyers in full color 2-sided designs allow cost effective advertising to mail or hand out. This Post Card and Flyer Artwork Design Gallery includes front and back enlarged images of custom flyer and post card artwork.

As part of the web design makeover of the Small Business Resource Center website I converted the custom business card gallery in pure CSS. The thumbnail graphic of each of the 50 business card examples has been reduced in size, and the CSS layout renders enlarged versions of each, and all within a half page area. Unlike web design techniques in some photo galleries using javascript or flash, the business card gallery renders enlarged views instantly without a popup window or redirect to a JPG on a new page.

View the following screenshot from this gallery of custom business card artwork, and note that the card thumbnails and enlarged version (larger than actual size) takes up very little space on the page. The sequence of encircled numbers in the graphic below point out (1) the 5 rows of 10 business card thumbnails as contained in an area 550 pixels wide by 180 pixels high, the (2) enlarged view of one of the business card designs as displayed below the gallery rows, and (3) the seo friendly caption in actual text that appears under each photo.

(1) the 5 rows of 10 business card thumbnails
(2) enlarged view of one of the business card designs
(3) the seo friendly caption in actual text

This improved web design technique with CSS allows having 50 photographs with enlarged views in half an open browser window. The caption under each photo adds search engine optimization value to the web design because the text can be indexed by search engines. The caption text is visible to visitors for improved usability, also, which helps people viewing the business cards identify the company and their business for each design.

View the Graphic Art | Business Card Design Gallery to see this advanced web design technique for creating a business card or photo gallery with CSS. The enlarged views of the 50 cards are each 400 pixels wide, so presenting 50 cards in such a small space is a big improvement over the previous version of that page.

Finally, the web design of this page is complex yet meets W3C standards compliance with perfect code in XHTML and CSS2. A revised gallery of post cards and flyers will be next using this same technique. Unlike the current design with a handful of examples, the post card gallery will include 18 custom post card designs in a similar small space. Readers interested in a compact photo gallery web design for their small business website are welcome to email me for a quote.

The custom business card gallery on my main site features more than 50 designs done for clients, yet it has not been updated in at least a year. Here are two recent card designs with custom logos for a real estate company and an insurance company. Graphics are shown larger than actual size in low resolution.

Real estate card of Green Investment Group, LLC

Insurance card design for Einstein Insurance and Investment Group

Each features custom logos from sketches provided by the client, and then rendered in a unique way or color scheme in vector graphic art for print to match their corporate image. Clients needing a business card, custom ad, or print advertising yet don’t have logo artwork can email me a scanned image. As part of my small business services I can reproduce just about any logo in vector art for print or online.

I just completed custom graphic artwork of a CD cover, CD insert, and CD label for a newly released album, Back to the Basics, from Shizz Entertainment and featuring 21 songs of indie artists in the Philadelphia area. This comes less than a week after designing a one page website for them and creating posters, flyers, and other printed marketing materials.

Shizz Entertainment, a small business and Philadelphia independent artist recording studio, also does production and promotion for solo artists or groups, and specializes in gospel, r and b, jazz, and poetry whether vocal, instrumental, or both.

Below is the music album cover design and other artwork shown approximate actual size in low resolution.

Next is the cd album insert showing tracks of these independent musical artists and groups in order of their appearance: Shizz, Young Don the Don, Young Leek, Nuckles, Scrooge, Geezz, Lord Dom, Millz Banks, Black Card, Kanard, Mac Money, 12 Gage, Crazy Ink, and O.C.S.

Finally, here’s the look of the finished CD label simulated as printed and placed on a production CD. The look matches the album cover and includes all 21 track titles and the names of each artist or group for every song.

The artwork was custom designed for this promotional music CD, and free downloads of all tracks are scheduled for released on the Shizz Entertainment website later this month.

Readers interested in affordable custom web design or matching graphic artwork for print are welcome to email me from any page for a no obligation review and proposal.

Quality photographs for print or online are often a frustration for small business owners. A photo that looks great on an illuminated computer screen may not be suitable for print materials. Let’s compare a photo business card design for print as one example with advice comparing dots per inch (dpi) and pixels per inch (ppi).

Standard US card widths are 3 inches. The preferred camera resolution is 300 dpi for print. At 72 dpi a photo will look great in a website design, but cannot be used for print. Graphic artists will usually tell clients they need a 300 dpi resolution photo, or better. Print shops think in terms of lines per inch or pixels per inch, and again, 300 ppi, or better is necessary. High end printing may require 1200 ppi.

To calculate the resolution of a photograph for a 3 inch wide business card, view the dimensions under the size column in My Documents for the photo you intend to use. Divide the card width in pixels by 3 (for the 3 inch width of the card) to see if you hit the magic number. A 300 pixel wide photo divided by 3 yields 100 pixels per inch, so at 100 ppi it would have to be enlarged to fit the card, and at 100 ppi it is not suitable. The enlarged version would be blurry when printed.

This same calculation works for larger print projects, also. For a 6 inch wide post card you can reverse the math to figure you need 6 x 300, or an 1800 pixel wide photo. That same 300 pixel wide photo that looks great on a computer screen would yield 50 ppi for our 6 x 4 post card flyer test.

So despite requests by your graphic artist for 300 dpi photos for print, a 300 dpi postage stamp size photo just won’t work on a highway billboard sign, let alone a small post card. A bigger photograph is always better when designing printed marketing materials.