Posts Tagged ‘pdf’

Improve and enhance SEO search engine optimization of website content with this 2012 SEO web design strategy tutorial. Unlike printed marketing materials to promote your business product or service, your website content is easily changed.

This new 13 page SEO search engine optimization tutorial download provides readers an up to date strategy to implement on their website to enhance their online success in 2012.

Please note that you do NOT have to register or reveal your email address to get this free SEO and web design tutorial. Simply click the link in the last paragraph below.

Website owners can perform this annual website content review even if they outsource the actual web design to a web developer or delegate the task to an employee. Take one day to invest the time in learning these basics to apply to your website and help promote your business online, and then review the results with the person responsible for managing your website.

View the 2012 SEO Design Strategy Tutorial (pdf, 13 pgs., 96kb) online now, or open it to download to your computer and read later.

Site navigation and usability in your website may be enhanced with a tree structure and cms web design. Besides the home page, about us, or general topics like a blog linked along the top navigation the site layout usually includes additional tabs of broad categories for the cms website.

For illustration purposes, let’s assume you offer products and they fall into general categories of Product A, Product B, Product C, and Product D.

Your website could grow to 10, 100, or 1000 pages yet everything you do falls under one of those broad categories. It would be too confusing for visitors to see a link for each of those 1000 pages in the top navigation.

Instead, this tree structure allows people to follow one link by Product A, B, C, or D for each of those tabs, and takes the visitor to a “directory” of the rest of the content relative to that category.

Think of this tree structure like a funnel that directs a person from the top navigation to general categories and then specific topics under that category. This makes a complicated site easy to navigate to get to content of interest. My site looks simple at a glance yet actually has over 500 pages of content.

The tree structure of navigation and links to more content can be seen on my site if you follow any of the top links. Follow the link to Web Design www.jimdegerstrom.com/web-design-services.html and then study the “tree” structure. This is not an article written about web design, but instead is more like a directory to web design related content on my site with a list of summaries with links to more content by following the “Read more…” hyperlinks.

Consider the lessons on optimizing pages presented in the 50 page seo and do-it-yourself web design tutorial sent to each customer. It teaches the importance of keyword research and then writing proper titles and descriptions for seo optimization, and explains how it is entered into the backend admin of the cms.

As you view my sample tree structure on web design as linked above, note the following important fact.

The headline and description for each item listed on that web design page “directory” is the title and description used in the code. There’s no better way to link to content deeper in the site structure than by using the actual title and description already chosen on the destination page for search engine optimization.

The value of describing what people will find at the destination is good for human visitor usability as well as helping search engines index your overall website content.

Forget the old time carnival barker yelling “Step right up…” when your goal is drawing a crowd to your website. There are other methods to keep visitor interest once they land on your website by providing value that is instantly recognized. A method that I use and recommend is valuable expert tips and advice written as a report or ebook in pdf format that your visitors can download.

People go online shopping for information. They bounce from site to site comparing notes before they stop shopping and decide to buy. The home page is the most frequent landing page on typical sites, so have a free download graphic and link there to share your expertise. The report or ebook topic of interest will likely be related to what brought them to your website, so quite often the pdf will be downloaded.

Unless you need to build a mailing list, my advice is allowing people to download without registering or revealing an email address. I am blessed and busy, so all the reports and ebooks on my website are grab it and go.

What makes this philosophy of sharing interesting is people will trust you and your motivation more if they can commit without worrying about being on a junk mail list forever. Provide quality, and many will forward your pdf report or ebook to business owners, peers, family, or friends.

One copy sent to two people who each send it to two more is like the snowball rolling downhill. In no time you can develop brand recognition and momentum by giving away quality information that others try to sell or at least trade for an email address. Thousands of my pdf reports, ebooks, and tutorials have been downloaded directly from my site. Email feedback from happy visitors promising to tell a friend confirms the value of paying forward.

One of the most popular is the 50 page ebook for people interested in diy seo and cms web design. You may download yours now or read it online, and then please tell a friend.

Bonus Tip: Do not ZIP your pdf report, ebook, or tutorial for download. As a raw pdf visitors may view it online including search engines. Yes, Google can index and send you traffic based on the quality of your pdf download. Win-win.

Today’s podcast episode of the Small Business Website Mailbag was released earlier and included a free download pdf tutorial for adding a do-it-yourself desktop blog pinging service. The motivation for the podcast episode entitled DIY Desktop Blog and Ping is recent trends with online pinging services, and the need for an alternative method of announcing new blog posts.

In addition, the audio program explains the basics of using blog and ping to easily contact blog tracking services of new blog posts. You may view the DIY Blog and Ping PDF Tutorial online here, or right click to save your copy now. You may want to listen to the podcast episode, and then read along with the tutorial as I follow the step by step process of downloading free software, custom program the software to load your blog info, program a list of ping services, and finally set up an instant one click ping service on your desktop.

Small business owners should be wary of experts who promise web design seo performance without showing evidence of positive results. Too often web developers use deceptive means to improve ranking and lasting results are unlikely. A new Content Management System or CMS web design related free PDF download entitled Case Study of CMS Web Design Performance of Small Business Owner Website was released earlier today with the following topics:

• Introduction of Search Engine Philosophy
• Comparing CMS Web Design to Static Pages
• Overview of Web Design SEO Performance Results
• Screenshots from Actual Search Engine Traffic
• Search Phrases and Summary of SEO Results
• Appendix of CMS Web Design and SEO Training

The purpose of the report is to demonstrate to web design clients the value of the advanced seo, search engine optimization, methods being taught to cms web design customers. The report includes advice as well as screenshots of actual searches that brought recent visitors to my website after visitors searched Google for cms and related web design terms.

While the advantage of easily adding new content using CMS is key, most new pages may take time to show up in search results, perhaps months. One search result earlier today was to a new page launched yesterday, so having pages optimized for search as well as providing quality content can provide page one ranking in Google, and new traffic in less than 24 hours. Another new page featured in the web design and seo report made page two out of 457 million results.

My advice for best practice web design has always been design for visitors first, and then add quality original content often. Those words quality + often = happy repeat visitors and search engine traffic.

Right click this link to download the illustrated CMS Web Design Performance Report (286kb, pdf, 7 pages). You do not have to register or provide an email address to enjoy this free web design related report. Readers are encouraged to forward the PDF to friends or small business peers who may be interested in this web design and seo performance breakthrough using cms.

The latest episode of the Small Business Website Mailbag podcast was released earlier today, and includes the transcript of today’s program: Web Design SEO Audio Ebook. The subtitle of the free to download PDF is “Search Engine Optimization Step by Step Guide”, and this SEO tutorial provides detailed methods for optimizing keywords in a small business web design. You may download the ebook without obligation because you do not have to register or reveal your email address.

Download the PDF ebook to read as you listen along to the podcast episode as I read the transcript of the program. In addition, the PDF SEO tutorial has bonus information with added search engine optimization tips that are not included in the audio podcast. Here is one excerpt not in the podcast with another definition of the term SEO:

SEO has more than one meaning and stands for “Search Engine Optimizer”, also, which means a consultant offering search engine optimization services. The true experts get anywhere from $5000 to $20,000 for optimizing a single website.

In addition, there are unscrupulous people who know the buzz words contained in this report, and they razzle dazzle clients into paying thousands in recurring monthly or annual fees with zero results. New clients have contacted me and reported ongoing SEO service payments for years without results, yet they accept lame excuses and just keep paying. Here’s one way they are deceived.

Search engines do not reveal their algorithms for serving up search results, so this secrecy is one weapon the unscrupulous SEO snake oil salespersons use to explain away poor results. Be very wary of anyone who promises page one. It is a lie.

Listen to the “Web Design SEO Audio Ebook” podcast episode, and then download or read the PDF tutorial “Search Engine Optimization Step by Step Guide” here (454kb, pdf). Learning do-it-yourself web design and keyword optimization can save small business owners thousands in annual fees. Your only investment is your time.

The latest episode of the Small Business Website Mailbag podcast was released earlier and includes a bonus SEO Report in PDF for immediate download. The podcast episode Tracking Website Statistics gives a tutorial on setting up an account at StatCounter, and includes the free PDF download with step by step advice to add and track visitor website statistics to enhance SEO benefits.

Visit the podcast to listen to the small business website advice, and then download the accompanying PDF with no obligation. Visitors do not have to register or reveal an email address to receive the PDF report.

The benefits of knowing site traffic behavior, and how it relates to your core business, may allow owners to make adjustments in site content. SEO, or search engine optimization, is an added benefit of adding site visitor statistics.

You may want to read my detailed review of StatCounter services here, also.

Number 6 in my series of 6 free PDF SEO reports with advice for do-it-yourself website promotion for small business owners was released today. It is entitled How and Why of Google Sitemaps, and this free download has no strings attached. You do not have to register or reveal your email address to get your copy of the PDF report.

This report is 652kb with 13 fully illustrated pages and packaged in a zipped folder. You may download it now. Just “Right-click and Save Target As” for the How and Why of Google Sitemaps report.

If you missed any of the six volumes in the series visit the free search engine optimization PDF reports to download all of them beginning with Google Page One in Just 9 Months. This completes my commitment to release all 6 as time permits before the end of 2007.

UPDATE: The first report referenced a single page one search phrase. As of the last two months of 2007 the following may be added: list of best commercial website designers, commercial business website design, small business custom web design, business advice blog, customized blogger templates design, custom web videos, commercial web page design, small business website video, business advice usa, small business custom blog design, commercial web design, and business card artist.

These generic phrases and Google page one results confirm the value of the advice in the free pdf seo report series. Readers are welcome to comment and share their results, also.

Number 5 in my series of 6 free PDF SEO reports with advice for do-it-yourself website promotion for small business owners was released today. It is entitled Blog Your Way to Fresh Content, and this free download has no strings attached. You do not have to register or reveal your email address to get your copy of the PDF report. Here’s the intro taken from my main site with the complete list of free SEO reports in PDF:

Learn how to set up and post to a blog to add content to your website. Blogs can be more than an online diary, and templates are free. Fresh content like news, press releases, or advice related to your niche provides value to your site. Maximize the benefits with this guide. One post a week will add 52 pages to your site in 1 year.

This illustrated report is 671kb and 17 pages and packaged in a zipped folder. You may download it now. Just “Right-click and Save Target As” for the Blog Your Way to Fresh Content report.

Can’t wait for volume 6 in the series? Download the short course for search engine optimization which was #2 in the series and entitled 30 Minute a Day Free Methods. It includes the subject of sitemaps if you want a head start. The full version, and last in the series, will be released before the end of 2007.

Here’s an update on my PDF SEO reports that document free methods for do-it-yourself website promotion for small business owners. If you have not downloaded these search engine optimization reports, what I teach are free methods and the downloads are free. You do not have to register or reveal your email address. The only investment to implement these SEO techniques is your time.

While tracking statistics I check to see the search phrase visitors entered that brought them to my website. It’s been 8 months since my first report entitled “Google Page One in Just 9 Months”, so here’s an update with many new results for my site as of October 20, 2007. Earlier today I confirmed the following 35 page one results for my website and discovered 7 at #1 on Google page one, 12 at the #2 or #3 position on page one, and another 16 listed on page one anywhere from #4 to #10.

Number One on Page One (7 results)
2 color ad – #1
art work for business cards – #1
artwork for small business – #1 and #2
custom blogger designs – #1
custom business card artwork – #1
example of full color print ad – #1
print advertisement layout tutorial – #1

Number Two or Three on Page One (12 results)
business card artwork – #2
custom blogger – #2
custom graphics small business – #2
custom website price list – #2 and #3
orlando small business graphics – #3
price list for custom website – #2 and #3
small business advice blogs – #3
small business web design advice – #3 and #4
small business website design advice – #2 and #3
website promotion pdf download – #3 (however #1 and #2 are links to my SEO reports)
who invented XHTML? – #2
xara xtreme free templates – #3

Between Number Four and Ten on Page One (16 results)
blogger create custom designs
brochure design tutorial
business advice blog
business card design advice
commercial web site design
design commercial websites
domain registration tutorial
free door advertising templates
free seo report for website
graphic design business resources
list of best commercial website designers
pricing custom artwork
print advertisement layout
published business article
small business article directory
top 4 companies in usa offer custom website for small business

That last one was amusing, and I rather enjoyed “who invented XHTML?” and “list of best commercial website designers”, too. The real lesson is learning that these search optimization methods work. More importantly, the key is still adding fresh, original, quality content to your small business website often. Always design your site for your human visitors first, and never use deceptive methods to attempt to gain advantage.