Saturday, May 10, 2008
Google Webmaster Tools Review
Listen Now | Download MP3
Show Notes
Today's podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Google Webmaster Tools Review
0:10:20 Tip of the Day - Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021
Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support
Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today's tip explains how this can affect and improve meaningful Google search results.
TAGS: advice webmaster tools podcast search engine optimization small business advice web design
Show Notes
Today's podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here's the outline for this podcast show:
- Introduction to Google Webmaster Tools
- Online Tour of Webmaster Tools
- Diagnostics, Statistics, Links, Sitemaps, and Tools
- Key Advantages for Small Business Websites
- Analyzing Small Business Website Defects
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Google Webmaster Tools Review
0:10:20 Tip of the Day - Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021
Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support
Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today's tip explains how this can affect and improve meaningful Google search results.
TAGS: advice webmaster tools podcast search engine optimization small business advice web design
Labels: advice, design, podcast, reviews, seo, websites
Saturday, May 3, 2008
Website First Impression Tips
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Show Notes
Today's podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards "About Us" pages and comparing appropriate content and inappropriate content. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website First Impression Tips
0:08:38 Tip of the Day - Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020
Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.
TAGS: advice about us podcast small business advice web design
Show Notes
Today's podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards "About Us" pages and comparing appropriate content and inappropriate content. Here's the outline for this podcast show:
- First Impression and the About Us Page
- Importance of Full Disclosure and Credibility
- Comparison of Appropriate and Inappropriate Content
- Further Explanation of Inappropriate Content
- Small Business Web Design Closing Remarks
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website First Impression Tips
0:08:38 Tip of the Day - Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020
Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.
TAGS: advice about us podcast small business advice web design
Labels: advice, design, podcast, websites
Saturday, April 26, 2008
Recovering Disputed Websites
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Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019
Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites
In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.
TAGS: advice cybersquatting podcast small business advice typosquatting website registration
Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:
- Definition of Cybersquatting
- Suggestions for Avoiding Cybersquatters
- Website Case Study and Intellectual Property Rights
- International Resources to Recover a Disputed Domain
- Procedure and Cost for Filing a Complaint with WIPO
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019
Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites
In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.
TAGS: advice cybersquatting podcast small business advice typosquatting website registration
Labels: advice, domains, podcast, websites
Saturday, April 19, 2008
Small Business Website Audio
Listen Now | Download MP3
Show Notes
Today's podcast Episode 018 entitled Small Business Website Audio presents advice for adding audio to your small business website including introductions, podcasts, testimonials, product information, and perhaps entertainment. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Audio
0:08:15 Tip of the Day - Voice Talent for Small Business Audio
0:9:48 Podcast Outro Theme Music and Credits
0:10:18 End of Small Business Website Mailbag Podcast 018
Referenced links:
1 Pixel Out freeware audio player for websites
Audio script advice on my main site
Today's show provides enough information and resources for small business website owners to quickly add audio to enhance their online presence with quality content in audio format. Plan first and then get used to the production, and presentation of your audio becomes easier with time and experience.
TAGS: advice audio podcast small business advice tutorial website design
Show Notes
Today's podcast Episode 018 entitled Small Business Website Audio presents advice for adding audio to your small business website including introductions, podcasts, testimonials, product information, and perhaps entertainment. Here's the outline for this podcast show:
- Introduction to Audio on Small Business Websites
- Potential Applications for Audio
- Resources for Presenting Audio Multimedia Players
- Basic Equipment for Website Audio Production
- Process for Audio Planning, Production, and Presentation
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Audio
0:08:15 Tip of the Day - Voice Talent for Small Business Audio
0:9:48 Podcast Outro Theme Music and Credits
0:10:18 End of Small Business Website Mailbag Podcast 018
Referenced links:
1 Pixel Out freeware audio player for websites
Audio script advice on my main site
Today's show provides enough information and resources for small business website owners to quickly add audio to enhance their online presence with quality content in audio format. Plan first and then get used to the production, and presentation of your audio becomes easier with time and experience.
TAGS: advice audio podcast small business advice tutorial website design
Labels: advice, podcast, websites
Saturday, April 12, 2008
Blog Social Bookmarks Tutorial
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Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Show Notes
Today's podcast Episode 017 entitled Blog Social Bookmarks Tutorial presents advice for adding social bookmarks to your Blogger small business blog or podcast. The graphics and links to online social bookmarking services are easily added to your blog template, and the downloads include a written tutorial, copy and paste code, plus all of the graphics as displayed below posts on this podcast. Here's the outline for today's program:
- Introduction to Blog and Podcast Social Bookmarks
- Comparison of Hosting on Blogger or Your Website
- Tutorial for New Blogger Hosted on Blogger
- Tutorial for New Blogger Hosted on Your Domain
- Social Bookmark Tutorial Downloads with Free Graphics
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Blog Social Bookmarks Tutorial
0:10:03 Tip of the Day - BlogFlux Directory and Ping Services
0:11:27 Podcast Outro Theme Music and Credits
0:11:57 End of Small Business Website Mailbag Podcast 017
Referenced links:
Hosted on Blogger tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
Hosted on your domain tutorial download link for New Blogger social bookmarks (Zip folder - 12Kb)
BlogFlux blog directory website including free ping services for members
Today's show provides links to download complete instructions for step by step template revision of your blog or podcast to add social bookmarks. Two versions of the tutorial are presented depending on your hosting. Blogger hosted blogs are modified in "Layout" while "Template" is used if hosting on your domain, so choose the download appropriate for your blog or podcast.
Note: You do not have to register or reveal your email address to download these free resources. Each zip folder contains 12 social bookmark graphics and 1 plain text file with how-to text and sample html code.
TAGS: advice blog bookmarks podcast small business advice tutorial website design
Labels: advice, blog, design, hosting, podcast, promotion, websites
Saturday, April 5, 2008
Website Contact Information
Listen Now | Download MP3
Show Notes
Today's podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Contact Information
0:08:39 Tip of the Day - Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016
Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad
Today's show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It's the little things that help improve a positive first impression and maximize the value of search engine optimization.
The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.
TAGS: advice contact info credibility podcast small business advice search engine optimization website design
Show Notes
Today's podcast Episode 016 entitled Website Contact Information presents a web design subject not covered previously and offers advice for enhancing the reputation of a small business website. Here's the outline for this podcast show:
- Small Business Website Contact Info Introduction
- Formats for Your Website Contact Information
- Establishing Credibility as a Trusted Website
- Case Study and Review of an Online Store
- Maximizing Your Reputation as a Trusted Site
- Website Quick Tip of the Day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Contact Information
0:08:39 Tip of the Day - Business Cards and Bonus Sales
0:10:36 Podcast Outro Theme Music and Credits
0:11:06 End of Small Business Website Mailbag Podcast 016
Referenced links:
JPG of business card ad for helping online stores make bonus sales
Mainstream Memorabilia online store to compare site graphics to the card ad
Today's show provides evidence that decisions about contact information can enhance the success of a small business website, and help establish a reputation with visitors and search engines as a trusted site. It's the little things that help improve a positive first impression and maximize the value of search engine optimization.
The tip of the day includes a testimonial by the owner of Mainstream Memorabilia, and how she confirmed the value of her business card ad for attracting bonus sales.
TAGS: advice contact info credibility podcast small business advice search engine optimization website design
Labels: advice, design, podcast, seo, websites
Saturday, March 29, 2008
Websites and Market Branding
Listen Now | Download MP3
Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Show Notes
Today's podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here's the outline for this podcast show:
- Intitial foundation for market branding
- Extending market brand to all media
- Market brand and small business websites
- Market branding and corporate image
- Actions that further define corporate image
- Website quick tip of the day
0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Websites and Market Branding
0:08:42 Tip of the Day - Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015
Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork
Today's show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.
TAGS: advice news podcast market branding small business advice
Labels: advice, podcast, promotion, websites
Jim Degerstrom
