Mass Mailing Website Promotion

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Show Notes
Today’s podcast Episode 005 entitled Mass Mailing Website Promotion presents advice that saved one client $1000 on a 5000 piece small business post card mailing to promote their business and website. Decisions about the size of printed marketing materials for mass mailing should include evaluating the cost factor of postage.

Additional topics in today’s show mention bulk mail rates and outsourcing your mailing campaign to subcontractors. The real point of the advice is helping do-it-yourself small business owners cut costs for website promotion. Here’s today’s outline:

  • Total Price by Size for Mass Mailing 5000 Post Cards
  • Artwork Based on my Published Design Rates
  • Printing of 5000 Flyers Based on my Recommended Printer
  • Tax and Freight for Inbound Printing for 5000
  • Postage for Outbound Post Card Mailing for 5000
  • Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Mass Mailing Website Promotion
0:09:50 Tip of the Day – Why Less is More in Your Ad
0:11:50 Podcast Outro Theme Music and Credits
0:12:20 End of Small Business Website Mailbag Podcast 005

Referenced links:
US Postal Service Website to search for rates or bulk permits
Post Card Dimensions for Bulk Mailings to learn size requirements
My 5 Second Rule for Small Business Owners about first impressions in print or online

Additional Notes by the Numbers (to save listeners from taking notes):

Total Price by Size for Mass Mailing 5000 Post Cards
(This includes artwork, printing, inbound freight, outbound postage.)
$1700 TOTAL for a 4 x 6 post card flyer
$2575 TOTAL for a 5 x 7 post card flyer
$2750 TOTAL for a 5-1/2 x 8-1/2 post card flyer

Artwork Based on my Published Design Rates
$150 for 4 x 6 post card flyer
$150 up for 5 x 7 post card flyer
$250 for 5-1/2 x 8-1/2 half page post card

Printing of 5000 Based on my Recommended Printer
$150 for 4 x 6 full color, uv coated post cards
$300 for 5 x 7 full color, uv coated
$350 for 5-1/2 x 8-1/2 full color, uv coated

Tax and Freight for Inbound Printing for 5000
$50 for 4 x 6 post card flyers
$75 up for 5 x 7
$100 for 5-1/2 x 8-1/2

Postage for Outbound Post Card Mailing for 5000
$1300 for 4 x 6 ($0.26 each up to 6 x 4-1/4 max.)
$2050 for 5 x 7 ($0.41 each)
$2050 for 5-1/2 x 8-1/2 ($0.41 each)

By comparing the cost of postage for your next Mass Mailing Website Promotion, and then deciding if a 4 x 6 flyer meets your needs, your overall savings could easily be $1000 on just one post card mailing. Email me with questions or to learn about standard size and custom flyers that worked well for other clients.

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About Jim Degerstrom
Jim Degerstrom photo Web design full-time since 2004 and giving freely helps me learn what customers need.
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