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Show Notes
Today’s podcast Episode 015 entitled Websites and Market Branding presents small business owners practical advice for creating a consistent corporate image in print and online. The purpose of branding is to create a familiar identity that becomes linked indelibly to your small business through repetition. Here’s the outline for this podcast show:

• Intitial foundation for market branding
• Extending market brand to all media
• Market brand and small business websites
• Market branding and corporate image
• Actions that further define corporate image
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Websites and Market Branding
0:08:42 Tip of the Day – Your Company Name or Slogan in Your Logo
0:09:33 Podcast Outro Theme Music and Credits
0:10:03 End of Small Business Website Mailbag Podcast 015

Referenced links:
Protecting Your Corporate Image and Market Identity article I wrote with advice and tips about logo artwork

Today’s show goes beyond websites and promotional material in print. Another key to a consistent market brand and corporate identity is how you execute the operation of your business. This podcast explains how your way of treating customers and doing business becomes part of that corporate image.

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