Archive for May, 2008

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Show Notes
Today’s podcast Episode 023 entitled Website Writing for Profit explores ways to use the writing expertise from your original small business website and blog content to create info products as giveaways, or for sale as reports, ebooks, audio courses, or video. Here’s the outline for this podcast show:

• Writing and Small Business Website Promotion
• Distributing Original Information Products Online
• Using Your Articles and Posts for Content
• Production and Delivery of Information Products
• Realistic Expectations and Mistakes to Avoid
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website Writing for Profit
0:07:37 Tip of the Day – ClickBank and Affiliate Sales
0:10:48 Podcast Outro Theme Music and Credits
0:11:18 End of Small Business Website Mailbag Podcast 023

Referenced links:
ClickBank website introduction and info products marketplace

The idea of becoming rich online by selling info products does require realistic expectations, and the final segment of the main topic helps keep that truth in perspective. Making money in your small business takes hard work, and selling information products online is equally challenging.

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Show Notes
Today’s podcast Episode 022 entitled Blog Format Case Study Review compares using Blogger and WordPress for creating a small business integrated blog. In a test case study of WordPress as an alternate to Blogger, I chose a personal site to update before adding WP as an option for custom blog design. Here’s the outline for this podcast show:

• Review of Blogger and WordPress Blog Format
• Blog Design and Valid Code per W3C
• Case Study and Test Blog in WordPress
• Plug-in for WordPress Automatic Version Upgrade
• Review of Free Plain Text WP Blog Theme
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Blog Format Case Study Review
0:09:34 Tip of the Day – Installing WordPress on GoDaddy Hosting
0:11:13 Podcast Outro Theme Music and Credits
0:11:43 End of Small Business Website Mailbag Podcast 022

Referenced links:
Test blog in WordPress format on my personal genealogy site
Free Plain Text Theme download from PlainTxt.org
WordPress Version Automated Upgrade Plug-in from Techie-Buzz.com

The referenced links in today’s podcast provide two interesting options for people considering a WordPress blog for their small business website. The free plain text theme is highly functional with an uncluttered approach to blog post presentation. The automated upgrade plug-in provides an easy way to update your WordPress blog to the latest revision without having technical expertise.

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Show Notes
Today’s podcast Episode 021 entitled Google Webmaster Tools Review takes a tour and explains the advantages of free resources for small business website owners. Diagnosis and analysis of your website stats, linking, sitemap, and tools provides great insight into search engine optimization. Here’s the outline for this podcast show:

• Introduction to Google Webmaster Tools
• Online Tour of Webmaster Tools
• Diagnostics, Statistics, Links, Sitemaps, and Tools
• Key Advantages for Small Business Websites
• Analyzing Small Business Website Defects
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Google Webmaster Tools Review
0:10:20 Tip of the Day – Resource for Improving Google Results
0:12:06 Podcast Outro Theme Music and Credits
0:12:36 End of Small Business Website Mailbag Podcast 021

Referenced links:
Google Webmasters Central introduction to Webmaster Tools
Webmaster Tools Online Tour step by step overview
Reasons for Reporting Paid Links advice from Google Support

Natural linking from related websites provide the best quality backlinks to improve the importance of your website. Our tip of the day and bonus tool offers small business site owners advice for reporting sites involved in the deceptive practice of buying or selling links. Today’s tip explains how this can affect and improve meaningful Google search results.

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Show Notes
Today’s podcast Episode 020 entitled Website First Impression Tips presents tips on content for establishing a positive first impression and credibility for sole proprietor small business web design. Advice is geared towards “About Us” pages and comparing appropriate content and inappropriate content. Here’s the outline for this podcast show:

• First Impression and the About Us Page
• Importance of Full Disclosure and Credibility
• Comparison of Appropriate and Inappropriate Content
• Further Explanation of Inappropriate Content
• Small Business Web Design Closing Remarks
• Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website First Impression Tips
0:08:38 Tip of the Day – Owner Portraits on Websites
0:10:23 Podcast Outro Theme Music and Credits
0:10:53 End of Small Business Website Mailbag Podcast 020

Additional web design advice includes the decision of having your photograph as a sole proprietor on your website, and different attitudes about image and first impressions.