Archive for November, 2008

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Show Notes
Podcast episode 050 entitled Backlinks and Web Design SEO explores the web design strategy of backlinks and seo, or search engine optimization. While backlinks to your site are like votes when found by search engines, the value of your linking strategy for web design seo requires care. Natural methods work. Schemes will backfire. Here’s the outline for today’s program:

• Web Design SEO Value of Backlinks
• Links from Related Niche Authority Sites
• Backlink Format and Search Engine Optimization
• Link Scheme Negatives and Natural Linking Compared
• Ignore Those Dear Webmaster Link Exchange Requests
• Website Quick Tip of the Day – Visitor Stats for Evaluating Backlinks

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Backlinks and Web Design SEO
0:12:22 Tip of the Day – Visitor Stats for Evaluating Backlinks
0:15:04 Podcast Outro Theme Music and Credits
0:15:34 End of Small Business Website Mailbag Podcast 050

Referenced links
Web design and SEO report downloads of free PDFs

The topic of the value of backlinks and web design SEO has changed, and gaining backlinks proactively can be very time consuming. The tip of the day for using visitor stats for evaluating backlinks allows owners to compare link strategy to actual visitor traffic. Measuring the effectiveness of links can help in web design decisions including how much time to spend acquiring those backlinks.

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Show Notes
Podcast episode 049 entitled One Tough Web Design Question is an expanded response to a brief reply earlier this week to a new web design client. Requesting a custom web design price quote will be more effective knowing how to judge web design quality and the right questions to ask. We’ll help answer that today. Here’s the outline for today’s program:

• Contradiction of Quality Web Design and Low Price
• Matching Quality and Web Design Performance
• The One Tough Web Design Question
• Explanation of Web Design Checklist Items
• Budget Advantages of CMS Web Designs
• Website Quick Tip of the Day – Case Studies of Amateur Website Redesigns

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – One Tough Web Design Question
0:12:22 Tip of the Day – Case Studies of Amateur Website Redesigns
0:14:19 Podcast Outro Theme Music and Credits
0:14:49 End of Small Business Website Mailbag Podcast 049

Referenced links
Online xhtml code validation tool at the W3C
Online css validation tool at W3C

The tip of the day provides two case studies where amateur website redesigns resulted in decent quality aesthetics while ruining the quality of the code. Today’s episode explains the right questions to ask to determine a designer’s qualifications for quality. The case studies present what can go wrong when looks are accepted over quality, especially when done by an amateur.

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Show Notes
Podcast episode 048 entitled CMS Web Designs Make Page One explores the false opinion that cms web designs have difficulty being indexed and ranked well in search engines. Based on a conversation this week with a cms web design client about their new website launch, their site made Google page one in just one month. Here’s the outline for today’s program:

• Update of CMS Web Design and SEO
• Comparing Web Design with SEF and Messy URLs
• Google Page One with New Website Design
• Another Client Web Design on Page One
• Update of Web Design Page One Statistics
• Website Quick Tip of the Day – Another Look at DupeFreePro

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – CMS Web Designs Make Page One
0:08:29 Tip of the Day – Another Look at DupeFreePro
0:10:06 Podcast Outro Theme Music and Credits
0:10:36 End of Small Business Website Mailbag Podcast 048

Referenced links (Google page one):
Fidelis Search LLC, Atlanta GA listed for search: atlanta area recruiters
SunShiny Florida.com, Stamford CT listed for search: orlando vacation homes

The tip of the day takes another look at free software from DupeFreePro for calculating keyword density as featured in the previous search engine optimization tutorial for cms web design clients. The results for these two clients, and my site, prove the value of cms and search engine optimization for ranking well with Google.

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Show Notes
Podcast episode 047 entitled Web Design for Visitors First explores web design strategy to target visitors compared to search engines in providing content. Search engines can bring prospects, but original quality content is what converts visitors to buyers. This episode explores why web design for visitors first can satisfy people and search engines. Here’s the outline for today’s program:

• Marketing Messages in Web Design and Offline
• Web Design Content Created for Visitors
• Web Design Content Created for Search Engines
• Importance of Web Design for Visitors First
• On Page and Off Page Search Engine Optimization
• Website Quick Tip of the Day – Web Directory Listings Update

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design for Visitors First
0:11:27 Tip of the Day – Web Directory Listings Update
0:14:14 Podcast Outro Theme Music and Credits
0:14:44 End of Small Business Website Mailbag Podcast 047

Referenced links:
web directory link to DMOZ Open Directory Project

The tip of the day discusses web directories in general, and DMOZ or the Open Directory Project, in particular. After including the topic of web directory submissions in a recent podcast about outdated seo strategy, this update provides more evidence about how search engine improvements continue to weaken the popularity of web directory websites.

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Show Notes
Podcast episode 046 entitled Web Design Quality and Price provides advice for small business owners considering a new web design. From experience, many clients approach me for a new custom web design without first planning the site and expectations. The cheapest price for a website design, or even DIY or do-it-yourself web design, may have some serious tradeoffs that we will explore today. Here’s the outline for today’s program:

• Web Design Planning Phase Advice
• Choosing DIY or Outsourced Web Design
• Web Design Quality and Price Tradeoffs
• Web Design for a Competitive Edge
• Budget for Future Website Expansion
• Website Quick Tip of the Day – Domain Registration Whois Checkup

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Quality and Price
0:07:46 Tip of the Day – Domain Registration Whois Checkup
0:10:44 Podcast Outro Theme Music and Credits
0:11:14 End of Small Business Website Mailbag Podcast 046

Referenced links:
Domain Whois online lookup for checking domain registration
Internic Whois search for domain registration info

The tip of the day emphasizes a recurring problem with small business website owners. Too often owners contract for a custom web design and allow the service provider to register their www domain. In some cases the license is not registered in the customer’s name, or other mistakes create unhappy surprises in the future with dire consequences.