Small Business Website Review

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Show Notes
Today's podcast Episode 010 entitled Small Business Website Review presents advice for small business owners to perform an annual review of their website content and then confirm their domain registration information is up to date. Here's the outline for this podcast episode:

• Comparing a website checkup to an annual health exam
• Studying site content for updates due to changes in your market
• Checking information on your website domain registration
• Five case studies of problems with website ownership
• More information and reasons for visiting WhoIs
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Review
0:09:00 Tip of the Day - Advice for Finding a Good Domain Name
0:12:04 Podcast Outro Theme Music and Credits
0:12:34 End of Small Business Website Mailbag Podcast 010

Referenced links:
GoDaddy WhoIs search service for confirming domain registration data
WhoIs.net domain search services is another source for registration lookup

My advice is taking the time each January to follow the website checkup advice in today's show. Adjusting site content as needed and ensuring your domain registration is current and accurate each year takes very little time. The direct or indirect cost when things go wrong makes doing these tasks worthwhile.

TAGS: advice business annual checkup podcast WhoIs search small business website review

Tracking Website Statistics

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Show Notes
Today's podcast Episode 009 entitled Tracking Website Statistics presents advice for adding statistic tracking to your small business website. Knowing where visitors came from, which pages they visited, and how long they stayed may help owners plan changes to update their website. Stats from search engines and search phrases used to find you are an added benefit, and may help your search engine optimization efforts, too. Here's the outline for this podcast episode:

• Overview of tracking website statistics
• Free tracking service from StatCounter
• How to register and install tracking code
• Daily review of your website statistics
• Adjusting website content based on tracking data
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Tracking Website Statistics
0:13:50 Tip of the Day - Advice Comparing Hits and Page Views
0:15:47 Podcast Outro Theme Music and Credits
0:16:17 End of Small Business Website Mailbag Podcast 009

Referenced links:
Website statistic tracking service from StatCounter.com
Download this PDF tutorial and visual illustrated guide to StatCounter (zip: 665kb)

The detailed PDF report takes you step by step on setting up and installing code on your website to begin tracking statistics about your small business website visitors. If you have any questions about setting up or using free stat tracking services from StatCounter, feel free to contact me.

TAGS: advice blog search engine optimization podcast website statistics small business website design

Add an Integrated Website Blog

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Show Notes
Today's podcast Episode 008 entitled Add an Integrated Website Blog presents the advantages of adding an integrated blog to your small business website. The aging period required for new sites to get attention from the major search engines may be shortened if you have a blog.

Listen to learn about case studies of new small business website blog integration, and the positive results others have experienced from this advice. The blog of a recent custom small business website launch that I designed made Google page one in 1 week. Here's the outline for this podcast episode:

• Website blogs and the value of fresh content
• Case studies of clients who followed my advice
• Why I recommend an integrated website blog
• Why small business blogs help conquer the competition
• Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Add an Integrated Website Blog
0:11:16 Tip of the Day - Broadcast Resource to Promote Your Blog
0:12:24 Podcast Outro Theme Music and Credits
0:12:54 End of Small Business Website Mailbag Podcast 008

Referenced links:
A fun search engine optimization article entitled "Google Crawlers and Stray Cats"
Blog your way to fresh content free SEO PDF report about blogging
Blog promotion broadcast service at www.Pingoat.com for one-click promotion

Starting a blog should not be taken lightly. As presented in today's program, the owners of 75% of all new blogs quickly abandon their project within 90 days. This podcast episode explains the benefits of keeping up a blog, and includes some incredible search engine traffic results that should not be missed.

TAGS: advice blog search engine optimization podcast case study small business promotion website design

Flash versus XHTML Websites

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Show Notes
Today's podcast Episode 007 entitled Flash versus XHTML Websites presents advice for small business owners who are considering flash for a new website design. The special effects using flash have zero seo or search engine optimization value.

Flash is appropriate in some designs. Listen to this podcast to learn more to help you in your decisions about flash versus XHTML website design. Here's today's outline:

• A history of flash and XHTML for website design
• One client project and my philosophy of flash
• The 100% flash based website design disaster
• Why the flash used for this podcast is different
• Creating special effects in XHTML with CSS
• The website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Flash versus XHTML Websites
0:10:31 Tip of the Day - Simulating Flash for Slide Shows or Animation
0:12:27 Podcast Outro Theme Music and Credits
0:12:57 End of Small Business Website Mailbag Podcast 007

Referenced links:
Photo gallery in XHTML to demonstrate speed and efficiency simulating flash
Sample home page gif animation slide show to replace flash

As a final point of interest, more than 50% of all internet users are on dialup. The percentage of your visitors upgrading to high speed is growing quickly as service providers drop prices due to competition. Having 75% of users on high speed may take 3-5 years, or more. Meanwhile, small business website owners who use flash only may discourage or chase away half their potential customers because of intolerable load time for flash content.

TAGS: advice flash search engine optimization podcast case study small business xhtml website design