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Show Notes
Podcast episode 058 entitled Site Traffic Hits vs Visitors takes a look at comparing website traffic hits versus visitors, and how some services exaggerate the difference. Some site owners mistakenly think 1000 hits in one day means 1000 site visitors. It does not as explained in this podcast episode. Here’s the outline for today’s program:

• Case Study of a Site Owner and Deceptive Statistics
• Understanding Site Hits on Your Website Server
• Understanding Website Visitors and Pageloads
• Feedback from New Prospects to Evaluate Site Performance
• Website Quick Tip of the Day – Unique Visitors and Return Visitors Compared

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Site Traffic Hits vs Visitors
0:07:49 Quick Tip of the Day – Unique Visitors and Return Visitors Compared
0:09:39 Podcast Outro Theme Music and Credits
0:10:09 End of Small Business Website Mailbag Podcast 058

Referenced links
StatCounter stats tracking for site traffic evaluation

Installing website tracking statistics and spending 15 minutes a day evaluating your web design and site performance is one way to keep your small business website up to date. If you depend on outside services to report data, knowing the meaning of terms used is necessary to avoid being deceived about site performance. The tip of the day provides more details comparing unique and return visitors.