Archive for March, 2010

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Show Notes
Podcast episode 067 entitled Tips Defining Website Goals provides advice for planning a new web design or the upgrade of an existing website. If you’re already online you may not have considered the need to freshen up your website or upgrade to XHTML. Listen now and you may change your mind. Here’s the outline for today’s program:

• Introduction to the Web Design Plan
• The Planning Phase of Web Design
• Website Owners Ultimate Pet Peeve
• Simple Marketing Plan for Success
• Quick Tip of the Day – Why Your Website Needs an Annual Budget

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Tips Defining Website Goals
0:05:55 Quick Tip of the Day – Why Your Website Needs an Annual Budget
0:07:10 Podcast Outro Theme Music and Credits
0:07:40 End of Small Business Website Mailbag Podcast 067

Referenced Links
Intro to XHTML by W3C, the standards authority for web design code

According to the W3C “XHTML is a stricter and cleaner version of HTML”. When evaluating a new or existing website design, my advice is considering XHTML which has been my standard for years. The advantage is code that is forward looking to perform well now and into the future. Follow the W3C referenced link above to the article comparing both before deciding to have your site created in older HTML.

Listen Now | Download MP3

Show Notes
Podcast episode 066 entitled Custom CMS and Writing Style comes from a conversation earlier this week with a cms web design client. They realized their style of writing for their website is too wordy, and after offering advice I decided to share key points with listeners. Here’s the outline for today’s program:

• Custom CMS Client and Writing Style Intro
• Website Visitors and My 5 Second Rule
• How People Scan Your Web Design Pages
• The Most Overlooked Website Writing Secret
• Website Tip of the Day – Resources to Improve Your Writing Style

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Custom CMS and Writing Style
0:06:07 Quick Tip of the Day – Resources to Improve Your Writing Style
0:07:43 Podcast Outro Theme Music and Credits
0:08:13 End of Small Business Website Mailbag Podcast 066

Referenced Links
Wikipedia NPOV Article for Neutral Point of View writing

Key words are important when writing for the web. The decisions about how to present content will be easier to implement once you understand website visitor behavior as they navigate your website. The link to NPOV provides interesting writing advice from a technical standpoint, yet success writing for the web is less formal. The practical advice in today’s episode is about being more conversational and “talking” to site visitors.