Archive for the ‘podcast’ Category

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Show Notes
Podcast episode 053 entitled Web Design Podcast Anniversary is a review of the first year of web design audio programs of the Small Business Website Mailbag. The first episode is reviewed to compare goals and accomplishments during 52 podcasts each Saturday for one year. We’ll look ahead at future plans for 2009, plus announce details of a $500 contest. Here’s the outline for today’s program:

• One Year and 52 Saturday Podcast Episodes
• Review of First Web Design Advice Podcast
• First 10 Episodes and Essence of New Web Design
• Podcast Anniversary Feedback Contest and Prize
• Future Plans for this Web Design Advice Podcast
• Website Quick Tip of the Day: Tips Before Starting a Podcast

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Podcast Anniversary
0:09:04 Tip of the Day – Tips Before Starting a Podcast
0:10:52 Podcast Outro Theme Music and Credits
0:11:22 End of Small Business Website Mailbag Podcast 053

Referenced links
First audio web design advice podcast episode and introduction

The $500 contest announcement in this episode provides details for listeners who provide feedback on their favorite Small Business Website Mailbag podcast show. Contestants identify 1 of the 52 episodes in an email with an explanation in 25 words or less why a particular show was their favorite. The winner will be selected based solely on my judgment and announced on January 3rd, 2009. The $500 design credit may be used in 2009 towards any and all web design related services that I provide including custom web design, blogger design, video production, or even custom graphics.

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Show Notes
Podcast episode 052 entitled Website Title and Description takes a closer look at the value of META code in seo, or search engine optimization. A quality web design combines multiple website and seo design strategies that add up to a site that will rank well in Google. Learn how a nearly perfect web design with poor META can fail. Here’s the outline for today’s program:

• Web Design META Code and Search Engine Optimization
• META Title, Description, and Keywords Compared
• Recommendations of Web Design Standards for META Code
• Current and Past Web Design META Tag Strategy
• Future Web Design Edits of Title and Description META Tags
• Website Quick Tip of the Day – Website META and PageRank Relationship

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Website Title and Description
0:11:41 Tip of the Day – Website META and PageRank Relationship
0:13:40 Podcast Outro Theme Music and Credits
0:14:10 End of Small Business Website Mailbag Podcast 052

Referenced links
Google webmaster tools for quality web design strategy
Google friendly site article for more web design advice

The tip of the day explains the mystery of having excellent website META yet ranking in Google search results below sites with poor META titles and descriptions. PageRank is a Google trademark for ranking website page importance. Search engine algorithms include 100′s of factors for ranking well in search results, so search engine optimization is more than having a few optimized web design strategies.

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Show Notes
Podcast episode 051 entitled Secrets of Web Design Content describes the difference between web design with ordinary content and creating a quality site for visitors first that will also attract search engines. SEO, or search engine optimization of new and existing sites is featured in today’s podcast, too. Here’s the outline for today’s program:

• SEO Secret of Add Original Quality Content Often
• Types of Web Design Content and Search Engine Optimization
• Web Design Site Structure in CMS for SEO
• Enhanced Value of Web Design Content for SEO
• Site Redesign to Improve Search Engine Optimization
• Website Quick Tip of the Day – Double the Value of Blog Web Design Content

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Secrets of Web Design Content
0:10:02 Tip of the Day – Double the Value of Blog Web Design Content
0:12:21 Podcast Outro Theme Music and Credits
0:12:51 End of Small Business Website Mailbag Podcast 051

Referenced links
Download pdf of cms web design and seo including site structure outline (50 pages)
*Note: Follow the PDF link to view online, or right click and save link as to download this free PDF. You do not have to register or reveal an email address to get your copy.

The topic of web design content compares SEO of older sites with simple text and graphics, and the emergence of newer web design technology with video and audio. The tip of the day has advice to double the value of content you write with full feature content on your main site and then an announcement of the new content on an integrated blog.

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Show Notes
Podcast episode 050 entitled Backlinks and Web Design SEO explores the web design strategy of backlinks and seo, or search engine optimization. While backlinks to your site are like votes when found by search engines, the value of your linking strategy for web design seo requires care. Natural methods work. Schemes will backfire. Here’s the outline for today’s program:

• Web Design SEO Value of Backlinks
• Links from Related Niche Authority Sites
• Backlink Format and Search Engine Optimization
• Link Scheme Negatives and Natural Linking Compared
• Ignore Those Dear Webmaster Link Exchange Requests
• Website Quick Tip of the Day – Visitor Stats for Evaluating Backlinks

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Backlinks and Web Design SEO
0:12:22 Tip of the Day – Visitor Stats for Evaluating Backlinks
0:15:04 Podcast Outro Theme Music and Credits
0:15:34 End of Small Business Website Mailbag Podcast 050

Referenced links
Web design and SEO report downloads of free PDFs

The topic of the value of backlinks and web design SEO has changed, and gaining backlinks proactively can be very time consuming. The tip of the day for using visitor stats for evaluating backlinks allows owners to compare link strategy to actual visitor traffic. Measuring the effectiveness of links can help in web design decisions including how much time to spend acquiring those backlinks.

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Show Notes
This podcast episode 042 entitled Healthy Web Design Checkup provides advice for small business website owners to check the quality of their web design for search engine optimization, or SEO. Topics cover a comparison of healthy and unhealthy designs, and how to avoid problems. Here’s the outline for today’s program:

• Why Web Designs Need an Annual Checkup
• Case Study Uncovering an Unhealthy Web Design
• Question to Test Web Designer SEO Knowledge
• Update on Another Zero Traffic Custom Web Design
• Advice When it Comes to Changing Web Designers
• Website Quick Tip of the Day – Web Design Online Project Management

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Healthy Web Design Checkup
0:11:26 Tip of the Day – Web Design Online Project Management
0:16:11 Podcast Outro Theme Music and Credits
0:16:41 End of Small Business Website Mailbag Podcast 042

Referenced links:
PDF website comparison report of healthy and unhealthy web designs (pdf, 197kb, 2 pages)
Online project management services from TeamWorkPM.net

The tip of the day provides advice and a review of small business owner online services for project management including a review of the service I use at TeamWorkPM.net. A successful web design depends on good communication between the client and web designer, and online project management is an affordable and easy tool to use.

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Show Notes
This podcast episode 041 entitled Low Budget Podcast Production presents a phone interview with Fred Greenhalgh of FinalRune Productions based in Portland, Maine. I met Fred through the social network at Twitter.com, and was very impressed with the quality of his audio productions. Fred agreed to an impromptu interview to offer advice about low budget podcast production. Here’s the outline for today’s program:

• Introduction to Pro Podcaster Fred Greenhalgh
• More About Audio and FinalRune Productions
• FinalRune’s Audio Recording Equipment
• Equipment Suggestions for Amateur Podcasting
• Advanced Equipment for Professional Podcasts
• Website Quick Tip of the Day – Ways to Promote Small Business Podcasts

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Low Budget Podcast Production
0:10:46 Tip of the Day – Ways to Promote Small Business Podcasts
0:12:28 Podcast Outro Theme Music and Credits
0:12:58 End of Small Business Website Mailbag Podcast 041

Referenced links:
Radio Drama Revival Fred Greenhalgh blog and podcast
FinalRune Productions by Fred Greenhalgh
FinalRune Twitter link to Fred’s Twitter home page
Podcast audio recorder and mic info from Sweetwater.com as mentioned in podcast

Follow the first link in the show notes to listen to professional audio production of old time radio style drama productions at Radio Drama Revival. Read the background information on their site about current voice talent gathering for audio production that is more like a movie set than a recording studio.

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Show Notes
This podcast episode 034 entitled Web Design Age and PageRank follows questions by a listener about web design performance measurements. PageRank is a Google trademark for their method of ranking website pages on a scale of 1 to 10. Here is the outline for today’s program:

• Introduction to Google PageRank and Web Designs
• Observation of Forum Discussions About SEO and PageRank
• Alexa Toolbar Measurement of Page Popularity
• Affect of Website Age for Attracting Search Engines
• Importance of Quality Content Web Design and Website Age
• Website quick tip of the day – PDF Web Design and DIY SEO EBook Release

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Web Design Age and PageRank
0:10:30 Tip of the Day – PDF Web Design and DIY SEO EBook Release
0:12:19 Podcast Outro Theme Music and Credits
0:12:49 End of Small Business Website Mailbag Podcast 034

Referenced links:
URL Trends stats tracking of PageRank and backlinks
FireFox Web Developer Toolbar download for website testing
Microsoft IE DOM Explorer Toolbar download for website testing

The quick tip of the day follows the release today as promised last week of a new 50 page PDF ebook on cms web design and do-it-yourself search engine optimization tutorial. With the finished book, listeners may want to hear my take on the content as it developed and finally completed this week. Positive search engine traffic continues to grow, so the tip of the day includes comments and evidence the seo methods achieve positive results.

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Show Notes
This podcast episode 033 entitled CMS Web Design and SEO Results provides evidence that a CMS web design can rank well with search engines. This update to July statistics reported last week includes a preview of the new PDF ebook being released next week. The expanded ebook is nearly complete and will contain around 100 pages including advanced seo techniques using natural methods of on-page optimization. Here is the outline for today’s program:

• Recent Conversion to a CMS Custom Web Design
• Updated Target Phrases for Web Design
• Advanced SEO Techniques in the CMS Web Design
• SEO Benefits for Clients of CMS Web Design Projects
• Results with over 80 Google Page One Listings
• Website quick tip of the day – Preview of New SEO PDF EBook

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – CMS Web Design and SEO Results
0:09:54 Tip of the Day – Preview of New SEO PDF EBook
0:12:55 Podcast Outro Theme Music and Credits
0:13:25 End of Small Business Website Mailbag Podcast 033

Referenced links:
CMS Web Design Tutorial outline for the new PDF Ebook
SEO EBook Download of the 12 page PDF short course for SEO

(Updated Aug 9) Note: The free 50 page pdf ebook on web design and DIY SEO was released as announced on the Small Business Resource Center Blog. As usual, readers do not have to register or provide an email address to download the PDF. SEO consultants would charge $1000′s for the search engine optimization information being revealed. Website owners interested in do-it-yourself seo may download the new ebook with no cost or obligation. Listen to this podcast episode to learn my results and why these seo and web design methods work, and then visit my blog next week for your copy.

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Show Notes
This podcast episode 032 entitled Outdated Website SEO Strategy compares search engine optimization strategy from two years ago, as well as current strategies, and then provides a review of what web design seo methods work and those that are outdated. Quality web design is still about adding new and original quality content and staying on top of web design and seo best practices. Here is the outline for today’s program:

• Web Design Outdated SEO Advice from 2006 to 2007
• Critical Review of Current SEO Expert Advice
• Outdated SEO Strategies with Weak Results
• Two Questions to Measure Web Design SEO Methods
• CMS Web Design and Improved SERP Results
• Website quick tip of the day – Why Web Design Projects Never Get Done

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Outdated Website SEO Strategy
0:11:52 Tip of the Day – Why Web Design Projects Never Get Done
0:13:35 Podcast Outro Theme Music and Credits
0:14:05 End of Small Business Website Mailbag Podcast 032

Referenced links:
Custom CMS and Web Design Services on my main site

Part of the evidence of search engine optimization methods in today’s show includes 50 page one results in Google for this website during July 2008. Of those, 12 were #1 on page one, so designing a site for visitors first with quality content does attract people and search engines.

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Show Notes
This podcast episode 030 entitled Small Business Blogging Tips provides updated advice for small business bloggers. Here is the outline for today’s program:

• Review of Blogs in Small Business Web Design
• Life Cycle of Majority of Blogs
• Blog Post Quality versus Quantity
• Mistakes Observed from Existing Clients
• Easy Solutions to Keep Writing Blog Posts
• Website Quick Tip of the Day – Writers Block and Your Blog

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic – Small Business Blogging Tips
0:10:59 Tip of the Day – Writers Block and Your Blog
0:12:10 Podcast Outro Theme Music and Credits
0:12:40 End of Small Business Website Mailbag Podcast 030

Referenced links:
Blog Writing Tips article for small business websites

This episode includes additional tips for small business owners who find it difficult to maintain their blog. By adding quality original content often to any web design, blogs provide an easy method to enhance site performance with more search traffic and potential business.