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Saturday, November 1, 2008

Web Design Quality and Price

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Show Notes
Podcast episode 046 entitled Web Design Quality and Price provides advice for small business owners considering a new web design. From experience, many clients approach me for a new custom web design without first planning the site and expectations. The cheapest price for a website design, or even DIY or do-it-yourself web design, may have some serious tradeoffs that we will explore today. Here's the outline for today's program:

  • Web Design Planning Phase Advice
  • Choosing DIY or Outsourced Web Design
  • Web Design Quality and Price Tradeoffs
  • Web Design for a Competitive Edge
  • Budget for Future Website Expansion
  • Website Quick Tip of the Day - Domain Registration Whois Checkup

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Web Design Quality and Price
0:07:46 Tip of the Day - Domain Registration Whois Checkup
0:10:44 Podcast Outro Theme Music and Credits
0:11:14 End of Small Business Website Mailbag Podcast 046

Referenced links:
Domain Whois online lookup for checking domain registration
Internic Whois search for domain registration info

The tip of the day emphasizes a recurring problem with small business website owners. Too often owners contract for a custom web design and allow the service provider to register their www domain. In some cases the license is not registered in the customer's name, or other mistakes create unhappy surprises in the future with dire consequences.

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Saturday, April 26, 2008

Recovering Disputed Websites

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Show Notes
Today's podcast Episode 019 entitled Recovering Disputed Websites presents advice concerning the practice of cybersquatting to assist small business owners who use their name for a website domain to resolve problems in recovering disputed websites. Here's the outline for this podcast show:

  • Definition of Cybersquatting
  • Suggestions for Avoiding Cybersquatters
  • Website Case Study and Intellectual Property Rights
  • International Resources to Recover a Disputed Domain
  • Procedure and Cost for Filing a Complaint with WIPO
  • Website Quick Tip of the Day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Recovering Disputed Websites from Cybersquatting
0:13:02 Tip of the Day - The Related Problem of Typosquatting
0:14:29 Podcast Outro Theme Music and Credits
0:14:59 End of Small Business Website Mailbag Podcast 019

Referenced links:
World Intellectual Property Organization (WIPO), Geneva Switzerland, international body for dispute resolution
WIPO Domain FAQs with advice for disputed websites

In addition to advice for individuals using their personal name for a commercial small business domain, the tip of the day has advice for established companies looking to protect their intangible assets. Today's show and tip of the day provides information and advice covering cybersquatting and typosquatting.

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Saturday, February 23, 2008

Small Business Website Review

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Show Notes
Today's podcast Episode 010 entitled Small Business Website Review presents advice for small business owners to perform an annual review of their website content and then confirm their domain registration information is up to date. Here's the outline for this podcast episode:

  • Comparing a website checkup to an annual health exam
  • Studying site content for updates due to changes in your market
  • Checking information on your website domain registration
  • Five case studies of problems with website ownership
  • More information and reasons for visiting WhoIs
  • Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Small Business Website Review
0:09:00 Tip of the Day - Advice for Finding a Good Domain Name
0:12:04 Podcast Outro Theme Music and Credits
0:12:34 End of Small Business Website Mailbag Podcast 010

Referenced links:
GoDaddy WhoIs search service for confirming domain registration data
WhoIs.net domain search services is another source for registration lookup

My advice is taking the time each January to follow the website checkup advice in today's show. Adjusting site content as needed and ensuring your domain registration is current and accurate each year takes very little time. The direct or indirect cost when things go wrong makes doing these tasks worthwhile.

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Saturday, December 29, 2007

Website Basics Getting Online

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Show Notes
Today's podcast Episode 002 entitled Website Basics Getting Online explains the beginner's guide to the basics required to get their small business website online. From experience in custom website design, it's surprising how many owners do not understand domains, hosting, and best practices for websites, blogs, or podcasts including SEO, Search Engine Optimization. Here's today's outline:

  • Introduction to basics needed for a website
  • Explanation of www domain registration and cost
  • Monthly hosting advice and estimated costs
  • Basics of small business custom website design
  • Website quick tip of the day

0:00:00 Podcast Theme Music and Introduction
0:00:45 Main Topic - Website Basics Getting Online
0:11:09 Tip of the Day - Website Expectations
0:12:15 Podcast Outro Theme Music and Credits
0:12:48 End of Small Business Website Mailbag Podcast 002

Referenced links in this podcast:
www.GoDaddy.com for domain registration and hosting
Website design pricing from my site for cost estimates

Once the basics are covered, future shows will focus on more advanced advice about small business websites. Please be patient as content is geared towards newcomers who are getting a new website online for the first time. Mistakes made in the early stages of having a custom website can result in disappointment or unnecessary cost, and saving clients money is a priority.

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